Technology switch in the first half of the LED display market share surge

Recently, IDC released the latest "Chinese display market quarterly tracking report" shows that the first half of 2010 (1-6 months) Chinese display market shipments reached 21 million 470 thousand units, compared with the same period last year, total shipments increased by 12%.

Huo Jinjie, vice president of IDC Asia Pacific research explained that 12% growth in order to find some of the changes in the market behind the figures revealed. First, in the first half of this year, the source of the growth of the display market from the PC display bundled sales market. IDC data show that the first half of the bundled market growth rate reached 26%, while the growth rate of the non binding market is less than 4%. In other words, the PC Desktop Market in the first half of the good performance to some extent, to cover up the fact that the growth of non bundled market weak. Secondly, in the first quarter of 2009 when the entire market is still under the influence of the economic crisis, which makes the first half of this year, the high growth rate. Huo Jinjie believes that to display such a high maturity of the market, technology and switching plough has become the main theme of the market competition.

Responsible for the Chinese IDC display Market Research Analyst Chen Mei believes that in 2010 the first half of the year, has occupied in 16:9 widescreen display market dominant position, manufacturers and sales channels are key to led display.

IDC data show that as of the second quarter of 2010, LED display market share has reached 6.8%, and is still rising rapidly. As a new technology, LED display can not only save energy cost, but also has the advantages of high contrast and high quality picture. Such displays in the consumer market has won high praise and gradually spread. In terms of price, the small size of the LED display and LCD spreads are almost the same, the size of the big difference is also significantly reduced, these positive factors will further promote the development of LED display.

IDC forecast in 2010 the overall market size of China's display is expected to reach 44 million 90 thousand units, the annual growth rate of around 10%, of which the second quarter of the second half will be more critical in the fourth quarter. The next few years, China's display market will remain low growth.