According to the LEDinside report, in 2012, the Chinese government used a series of policy measures to stimulate domestic demand for LED lighting, driving the launch of China's LED general lighting market. It is estimated that by 2015, China's LED general lighting demand will reach 10 billion U.S. dollars. With the continued economic growth and the increase in LED penetration, China's LED general lighting demand will reach 22 billion U.S. dollars by 2020.
Faced with such huge market demand, LED companies have made every effort to expand the market. But there are also a small number of companies that choose to take shortcuts: copycats and imitations. It is understood that in recent years, counterfeit products of major brands have appeared in application fields ranging from LED power supplies to LED lamps and LED displays. Companies are busy making statements and strengthening anti-counterfeiting, which makes them feel troubled and helpless. Let me ask, if copycats can be easily created, who will engage in research and development?
How can copycat companies survive?
The main survival rule for copycat companies is ultra-low prices. For example, the market price of an LED absorbing lamp from a well-known international brand is 1,399 yuan, while a "copycat lamp" that looks almost exactly the same costs only 325 yuan.
Why are the prices of counterfeit products so low? Because they save a lot on materials, design costs, and after-sales service. The most important thing is that they save on marketing costs and enter the market directly by copying other people's looks and designs.
How do copycat companies transform?
There will be a mixture of good and bad in any market. If small and medium-sized enterprises are in the initial stage of development, and this stage will definitely take a period of time to be perfected, then whether the original design of the product can be respected and the added value of the product can be improved based on design will become an important indicator of whether the company can become bigger and stronger.
Some companies have relatively weak funds at the beginning. In order to reduce risks, they may take the road of copycats. Imitation is the beginning of all human learning. It is just like we have to learn things when we are children. We may copy many things from others and then combine them with our own preferences. When we reach a certain level, we need our own things.
Everything has an initial stage. When we choose to plagiarize and imitate, maybe we just don’t have a deeper understanding of things, but we have to admit that things that we choose to plagiarize and imitate have no vitality. Leo Tolstoy once said that if the result of our learning is that we can’t create anything, then our life will be just imitation and plagiarism. If a company keeps copycatting, there is obviously no way out, and it must take its own path of innovation.
ANNA