"At present almost all TV manufacturers have given up in the CRT TV technology and production line investment, to flat-panel TV, now the domestic manufacturers monthly consumption in the 200 thousand panel on." Domestic first-line color TV business, said a business. The game of flat screen TVs and CRT TVs has started since last year. Although in recent years, CRT TV will be the mainstream of the market, but the impact of flat-panel TV manufacturers, will bring CRT CPT periodic atrophy and loss, it is almost inevitable.
From market research company's data show that the LCD TV market 1-6 in 2005 by Hisense, Xoceco, SKYWORTH three strong leadership, total sales share reached 37%, and three of the gap is very small. Changhong said at the beginning of the planning and sales of flat-panel TVs CRT is 3:7, now is 4:6. The State Council Development Research Center of market economy research institute and Chinese Electronic Chamber of Commerce before the jointly released data show that: the first half of this year, flat-panel TV sales reached 741 thousand units, the annual market size will be 1 million 850 thousand. In the field of liquid crystal, domestic product sales accounted for 77.94%.
Under the impact of flat-panel TVs, in the first half of this year, the total domestic color TV sales fell by 8%, of which CRT TV fell more than 10%. Flat screen TV is growing exponentially CRT TV market has eroded. With the CRT color TV faces the market gradually saturated and high-definition flat-panel TV market sales growth slow shock, cpt.
In fact, this slow growth continued until July of this year, has been caught in a state of loss.
In July this year, the domestic first-line color TV enterprises reported losses. Three domestic enterprises CPT industry occupies a leading position in Shanghai, radio and television, Shen Saige almost simultaneously released rainbow shares loss forecast. Rainbow shares announcement shows the loss is the "industry competition CPT, CPT prices decline, poor product sales and inventory increase". Rainbow shares is expected in the first half of this year, the amount of loss of about 35 million yuan. A quarter of the Shenzhen SEG announcement shows that the CPT gross margin of only 6.72%, and last year a lot of enterprise gross margin over 10%. In addition, the export tax rebate is still in accordance with the 13% CPT treatment, but also to bring pressure on the export of domestic enterprises.
The most beautiful CPT enterprises era has become the past. The seeds of loss are also buried in the most prosperous period.
In 2004, CRT Chinese CPT production capacity had reached a peak in the history of sales.
In early 2004, TCL alliance Thomson, became the world's color TV king. After April, some CRT manufacturers began to withdraw from the CRT manufacturing, but local demand CPT prices rise, leading to the optimistic expectations of the CRT market, domestic CPT manufacturers have expanded production capacity, CPT manufacturing capacity rising rapidly, with a full load production line.
But in 2004 6, good times don't last long, in July, a large domestic color TV enterprises began to enter the flat-panel TV sales, by the end of 2004, all TV companies including Changhong, entered the era of flat-panel tv. The advent of flat-panel TV, to bring exciting CPT industry is still rising inventory. As of the end of December last year, the CPT industry inventory of about 2 million 240 thousand, an increase of 367% over the end of 2003. By February 2005, domestic CPT production is only 3 million 980 thousand, lower than in January 29%, the CPT inventory has reached 4 million 420 thousand. Insiders, this year the domestic CRT CPT production capacity has reached 75 million, but TV manufacturers demand declined. The relative decline of CPT CPT prices, raw material prices are still rising.
A large number of CPT backlog, causing prices to fall again. "Buy or not to buy up", the long line indicates the industry downturn. According to the first quarter of this year, Shen Saige announced its 21 inch CPT domestic market share of about 23%, compared to the same period last year increased by nearly 5 percentage points, 21 inches, 34 inches of export CPT CPT respectively over the previous year growth of 5% and 16%; but a quarter of CPT sales revenue fell 18.03% over the previous year, a loss of 20 million 400 thousand yuan.
"Trade deficit crisis will exist for a long time, CPT manufacturers if not timely adjustment, this crisis will directly affect the color TV manufacturing industry." Deputy director of the market research center of the State Council Development Research Center, said Lu Renbo, deputy director of the market research center.
Once on the "hoarding" CPT CPT manufacturers to roost at a broader view of the new market structure.
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