The cost-effectiveness and return on investment of digital signage are driving demand from the public and commercial sectors and driving the growth of the overall market. Demand for digital signage is also driven by the use of new display technologies, including the increasing use of high-brightness displays in outdoor advertising applications and the emergence of ultra-narrow bezel and 4K displays.
The report takes products, suppliers, applications and regions as clues. The product level is divided into kiosks, menu boards, billboards, signs, etc. Kiosks accounted for the largest share of the global digital signage market in 2015, while signboards are expected to maintain the highest growth rate during the forecast period. In terms of suppliers, they mainly include ADFLOW Networks, AU Optronics, LG, NEC, Omnivex, Panasonic, Planar, Samsung, Sharp, Sony.
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