In the face of rapid change of the market, many lighting companies are helpless, weak sales channels, instability, and lack of competitive products, coupled with the sharp rise in raw materials and other operating costs, the goal of enterprise development in a daze, follow previous first-line brand enterprises do not have, because too many followers, often also without intervention, the market has been a bloody.
The market has been over developed, companies do not know where to go, but do not know whether there is a need to exist.
The animal is evolved by the amphibious reptile, and then evolved into mammals; transport is by bicycle evolution for vehicles developed into automobiles; lighting by torches for the evolution of the kerosene lamp, and incandescent lamp was replaced, now the incandescent lamp is slowly being energy-saving lamps, LED and other more out of light products, electricity, energy saving. These are eliminated, replaced products are in today's can not solve people's needs, there is no longer the value and significance of existence.
Chinese lighting industry from the last century at the end of 70s began the introduction of lighting, the introduction of enterprise, the introduction of technology, the introduction of equipment, including the introduction of talent, Chinese through their hands constantly imitation, improvement, closely follow the world trend of lighting, through decades of efforts, only the lighting industry in the world's largest manufacturing base status. However, the lack of China's wisdom made lighting industry may be replaced at any time.
Is the so-called "survival of the fittest, so is the survival of the fittest in natural selection, lighting enterprises.
In China, the number of the lighting industry has reached more than 11 thousand, the town surrounding the focus on the more than 7 thousand enterprises, but has the capability of independent innovation and the core technology of only hundreds of all kinds of legal protection of the patent technology is also poor, which means that the products and technologies, more than 90% of enterprises will be at any time be replaced.
The nature of the product, rebate, enterprise business negotiations on the policy of the price category, are carried out for the distribution of benefits is simple, rather than around to solve market problems and market demand, there is no real sense of value.
All along, the industry are shouting shuffle, in fact, shuffle is just a re order of the market order, each card can find their corresponding position. Now is not the case, with the concentration and integration of high-quality resources, the entire lighting industry has gradually changed from imitation to innovation. This is an evolutionary process, it is inevitable that the new forces to eliminate outdated, has no value of the old forces.
It is not difficult to understand, once the market is shrinking, many companies will be eliminated immediately!
In the lighting industry, many enterprises have been shouting to build their own core value, but many enterprises from open to closed that day, that moment, always looking for a way to see what a lamp chop and change, others sell counterfeit immediately, immediately launched into production, so the cycle, such as rootless duckweed, the surface has been floating in the market.
Many enterprises in recent years began to shout out "return" slogan, from the market to the origin, as well as from product manufacturing and Research on mining, this is to find and create a kind of self value, but there is no system on how to for businesses, for consumers, for the community to solve the market demand, the market value of co..
Can not be replaced is only temporary, and can always create a leading, lighting enterprises must be made to the wisdom of the change, so as to create a true sense of value!
Lighting source: Horizon
Contact: mack
Phone: 13332979793
E-mail: mack@archled.net
Add: 3rd Floor, Building A, Mingjinhai Second Industrial Zone, Shiyan Street, Baoan, Shenzhen,Guangdong,China