Topic: LED enterprises should choose what kind of exhibition in order to achieve twice the result with half the effort?

Introduction: LED lighting industry continues to shuffle, LED companies have chosen to build their own brand exhibition has become a trend. As the saying goes: modaobuwukanchaigong. Only on the show do a detailed investigation and evaluation, combined with LED enterprise actual situation, formulate goals and activities reasonable scheme, in order to win in the exhibition, benefited in every way.

Pre evaluation: look before you leap

The exhibition is different from other marketing methods, it belongs to a neutral place, does not belong to any party. Enterprises can take advantage of the exhibition channels, domestic and foreign customers to test new products, launched a new brand, at the same time through contacts with buyers from around the location of customer groups, to understand the development trend of the industry, and ultimately achieve the purpose of occupying the market and sell products. And because of this, LED company shall be pre assessment in the choice of the exhibition, in order to obtain a measure of its effect after the exhibition, in order to avoid the "empty" cup.

Southern China District Manager Shanxi gyled Lighting Co. Liu Hongzhi told reporters: "in order to ensure the completion of objectives, we will consider some factors, such as the organizers of the exhibition, exhibition publicity and Exhibition influence and professional degree, is a major factor in our choice of the exhibition. In addition, we will combine the actual situation of the company, such as time, manpower, etc. we will take into account, after the integration of these factors, we will be screened for the exhibition, to participate in the exhibition for those of our enterprises. "

Shanghai Univer professor Yang Fangping said: enterprises to participate in the exhibition should have a choice, not the more the better. As a kind of commercial activity, the purpose of the enterprise is very clear, and it needs to obtain the commercial profit. To participate in the exhibition need to invest in human and financial resources, enterprises need to take into account the proportion of input and output, so the exhibition will be based on the various factors of the exposition, the exhibition will be screened. "

So it seems that the exhibition is a very complex system engineering, subject to many factors. In general, the company should consider the exposition of a: the organizers and contractors have a strong influence on the industry? Professional? How to prepare and promote the exhibition? Does the radiation range of the exhibition match with the strategic area of the enterprise? Is the focus of this stage of the enterprise in line with the purpose of exhibitors? In addition, the impact of other external factors, such as resource allocation, weather conditions, etc..

Choose the best way: the right is the best

For LED enterprises, the purpose of the exhibition is to be able to achieve satisfactory results, the success of their own LED products through the exhibition to establish their own brands. At present, LED exhibition fees are generally higher, to prevent the cost of playing hydroplaning, enterprises should be aware of their own advantages and disadvantages, grasp more information, choose the suitable exhibition platform.

From an expert's point of view, the choice of enterprises mainly depends on the enterprise itself. Professor Yang Fangping said: "when in charge of the exhibition company, industry associations and the media, we seem to be missing the point is, no matter how others propaganda, go or not, what kind of exhibition exhibitors to participate in the initiative and have the right to decide on their own business, everything else for the enterprise can only become a reference. If we can do the relevant assessment before the exhibition, then the results may be another matter. "

She also said: "although we can appeal to the exhibition companies, business associations and industry media to adhere to an objective position in the publicity, but not other people do things. With full of complaints, not as good as good evaluation, is also a good way to 'Quxianjiuguo'. "

From the perspective of the enterprise itself, Liu Hongzhi told reporters: "our company to show the evaluation is mainly divided into two aspects: one is the evaluation of the marketing department, focus on marketing, marketing often focus on the popular show and influence; two is the sales department assessment, sales department is to focus on the show and for professional degree that is, the popularity of this exhibition is not very prosperous, but pay attention to this exhibition enterprises and businesses, professional awareness is very strong, and has a certain scale and strength. In general, the popularity of Wang, targeted exhibition is worth attending the exhibition. "

But Liu Hongzhi also said that not all of the exhibition can be both popular and targeted, each show will have their own characteristics and emphasis, must adopt different schemes for different activities of the exhibition, tailored. For example, in the popularity particularly busy, but not in a particularly strong exhibition, business activities more focused on brand promotion, can quickly make a lot of people in the industry understand the enterprise brand in a short period of time; and the coverage is relatively narrow, but the visit group strong purpose exhibition, is mainly to do channel development some may show, the audience is not much, but there are a lot of enterprise groups to visit the blank area of the agents, that this exhibition is worth attending.

The organizers of the "bombing" type of propaganda, the number of how to objectively understand the exhibition to visit group and the area? Liu Hongzhi told reporters: the best way is to investigate the scene, the industry show a lot, you can go to the scene to observe, or even do rough statistics. In addition to summarize the information by reading the previous exhibition exhibition can also get some information. "

Expert weapon: Exhibition winning four strokes

For LED enterprises, if you want to achieve the effect of exhibitors, the need to win in the following four areas:

First, verify the authenticity of the organizers. Some of the exhibition guide introduction, organizers, holding some ministries association signs, signs, looks very professional, in fact, the exhibitors to verify whether these ministries and associations to participate in this exhibition, and then determine the ministries, associations and.

Two is to participate in the exhibition. Generally speaking, the higher the visibility of the exhibition, the greater the number of exhibitors and buyers, the greater the likelihood of the transaction. If you participate in a new exhibition, it depends on who is in the industry, the appeal of the industry. Large exhibitions are often high fees, in order to save costs, can be shared with the booth. Even so, the effect will be better than the unknown small exhibitions.

Three is to participate in professional exhibition. A major feature of the modern exhibition is the increasingly professional, the same theme of the exhibition can be subdivided into many small professional exhibition. Exhibition in the same industry, the specific content of the exhibition may be very different. Exhibitors must first understand clearly, so as not to go astray".

Four is to choose the time and place. Because the LED products are in season points, such as the choice of location, to participate in the exhibition is to sell the product to the region, so we must study whether to host the exhibition area and the surrounding radiation is the target of the enterprise market, whether there is potential purchasing power. When necessary, can do market research.

Source: Internet reprinted aims to deliver more information, does not represent the agree with their views and be responsible for its authenticity. If you have any objection please contact 1553190422