Unilumin Technology and Ross Video sign cooperation to jointly expand the Asia-Pacific LED and live production market

On March 25, live production technology company Ross Video and LED display solution provider Unilumin Technology signed a memorandum of cooperation. The two parties will explore opportunities for cooperation in the Asia-Pacific region, focusing on the rapidly growing sports and radio and television markets.

Image source: Ross Video

The two parties plan to combine Ross Video’s live production ecosystem and Unilumin’s LED display technology to provide technical support for sports venues, broadcasting and television organizations and live event producers to optimize visual presentation effects.

Travis Wigley, senior sales director of Ross Video Asia Pacific, said that the Asia-Pacific region has seen significant growth in sports venues, broadcast and television facilities, and live event scenes that rely on LED displays to create immersive experiences. Through deepening cooperation, both parties can integrate LED display, graphic packaging, video processing and control capabilities, launch integrated solutions, serve customers and promote on-site production technology upgrades.

The non-exclusive agreement signed this time will establish a cooperation framework for both parties to carry out joint projects in the Asia-Pacific region. Cooperation includes jointly participating in industry exhibitions and marketing activities, sharing market analysis, mutual customer recommendations, and docking with industry partners such as system integrators and consulting agencies.

The two parties will also promote cooperation and integration at the technical level and explore the integration of Ross Video’s real-time graphic and text packaging, video processing, production process and other solutions with Unilumin’s LED display technology.

Tina Cao, deputy general manager of Unilumin Technology, said that the company is committed to providing LED display solutions for sports, radio and television and entertainment scenes to enhance visual narrative effects. Cooperating with Ross Video is expected to integrate the advantages of both parties and provide customers in the Asia-Pacific region with more innovative and consistent solutions.

According to data, Unilumin Technology is the world's leading supplier of LED displays, LED lighting and light display solutions, with its business covering areas such as smart displays, smart lighting and innovative applications.

In addition to this cooperation, the company has also made progress in project and capital layout this year. In January this year, Unilumin Technology teamed up with Qianhai Unilumin Fund and local companies in Nanchang to establish Nanchang Unilumin Equity Investment Fund with a registered scale of 100 million yuan to further strengthen its layout and resource integration capabilities in the local industrial chain.

In addition, Jiangxi News Network reported in March that Unilumin Technology’s Nanchang base expansion project has entered a critical stage. At present, the display module production line has been commissioned and mass production is imminent, marking that the project is gradually entering the production capacity release stage from the construction period. (Source: Compiled by Ross Video and LEDinside)

▶ LEDinside’s latest activities, click on the image below to view the latest agenda and register for free

△Click on the image to view the meeting agenda

Please indicate the source when reprinting! For more LED information, please pay attention to the official website (www.ledinside.cn) or search the WeChat public account (LEDinside).