In August 23rd, I came to Longkou City, Shandong. Longkou, formerly known as Huang County, was renamed Longkou City in 1986. It is reported that Longkou has a relatively professional building materials decoration market, one is the Jiaodong furniture decoration materials wholesale market, there are more than 10 lighting business operators, most of the business area is about 80 square meters. Near the Jiaodong decoration material market, it is a new five continents international trade city. At present, there are more than 10 lighting business operators, and some facades are being renovated, with an estimated total of about 20. Because the trade city is a three storey structure, the shop floor on the first floor is generally small, most of which have a display area of 30-70 square meters.
In the Jiaodong furniture decoration materials wholesale market, I visited Qu Lei, general manager of Longkou Mu Lin Sen. According to Qu Zong, Mu Lin Sen mainly took the engineering and retail channels, and the ceiling lamps and headlights were sold well, and the quality of the products was excellent. Many customers chose the market for a long time, and finally chose the products of the wood Lin Sen lighting. At present, the exhibition and doorstep of Mu Lin Sen in the store have already been completed. The next step is to do outdoor advertising to improve the market awareness and let more consumers know about the products of Mu Lin Sen lighting.
Yu Xiaodong, general manager of Sanger lighting, is another agent in Longkou City. According to the general introduction, he is mainly engaged in hardware distribution channels. Since the beginning of this year, Mr. Mu Lin Sen has been lighting, and basically no customers have reflected the quality problems of his products. Now the shop display of Mu Lin Sen lighting products has been installed in place, and it always says that it is ready to represent this brand.
Subsequently, the author came to Laizhou. Laizhou is one of the more developed county-level cities in Yantai. Local lamps and lighting sales are mainly concentrated in Yunfeng home world. There are nearly 10 lighting business operators, such as Mu Linsen, Rex, OPPLE, PHILPS, and so on. In addition, there are 4 lighting business households in Wenchang Building Materials Plaza. In Wenchang Building Materials Plaza, there are more than 10 lamps and lanterns, and the scale and scale are generally low.
In Laizhou, the author visited the two agents of Mu Lin Sen lighting: Yin Mingyue, general manager of gold Fu Xuan Lighting Engineering Co., Ltd., and general manager of Jingzhou electric appliance, Zhang Jingzhou.
It is understood that Yin has fully understood the illumination of Mu Lin Sen, and began to represent Mu Lin Sen lighting at the beginning of this year. According to Yin Zong, the high cost performance of Mu Lin Sen lighting products is comparable to that of other products, and its brand popularity is high, which has great market potential. At present, she is carrying out active promotion activities, on the one hand, arranging the exhibition hall to display the wooden household's lighting household products on the shelves; on the other hand, further enhancing the publicity of outdoor advertisements.
Jingzhou electrical appliances Zhang Zhang has been acting for more than 3 years, with hardware distribution channels. Mr. Zhang is very grateful to this brand, which is the brand of Jingzhou electric appliance. He said that customers were very satisfied with the high cost performance of the products. Since the acting of the wood, the business in the store is getting better and better.
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