Zhongshan Taikoo Lighting Plaza suddenly "collapsed"

There are many LED lighting stores in the ancient town, and the competition is fierce.

As an important platform for trading LED lighting products, lighting stores are the first to sense the changes in the lighting market and are called the big cake in the eyes of investors. In the past few years, LED lighting stores have sprung up in ancient towns, including many large lighting plazas with extremely luxurious decorations that are comparable to international five-star hotels. This round of commercial real estate boom has also caused many lighting stores to be eliminated in the competition in the past two years.

Although the development of the LED lighting market seems to be prosperous, its low-price competition has trapped companies deeply. Although revenue has increased, profits have been meager. In early May this year, several mainstream stores in the ancient town issued rent adjustment notices to ease the operating pressure on merchants. However, this did not fully solve the pressure on merchants caused by the rise of peripheral stores. This also reflects that the lighting store market has reached saturation.

In the Internet+ era, traditional LED lighting channels are under pressure

The arrival of the "Internet +" era has put pressure on traditional physical store operations. The large LED lighting hypermarkets that used to be bustling are now very bleak in Yemen. Although e-commerce has problems such as transportation difficulties and difficulty in ensuring quality, its low-cost sales channels are incomparable to traditional channels. The most important thing is that people's consumption concepts have undergone tremendous changes - "Online shopping all over the world without leaving home." If traditional LED lighting stores cannot innovate in their business model to cater to the Internet era, it will be difficult to develop.

The closure of Pacific Lighting Plaza is enough to make investors in various LED lighting stores return to rationality. The construction of traditional channel physical stores is still the main marketing channel for lighting companies, but how to make good use of the Internet to transform the marketing of traditional channels, both online and offline, is a new topic for enterprises under the new economic situation.