Chen Lixin, executive vice president of the China Electronic Audio Industry Association, said in an interview with a reporter from Securities Daily: "With the development of intelligent interconnection, intelligent cockpit audio and video interaction and playback technology has become a highlight of the growth of smart car technology, and the industry scale can reach hundreds of billions. With the continuous implementation of policies, my country's audio-visual industry chain can take advantage of the development of new display technology and intelligent cockpit upgrades to gain first-mover advantage through technological innovation, achieve full localization, and strive to open up in the international market."
The large audio-visual industry forms a new trillion-yuan territory
Accelerate the cultivation of audio-visual consumption growth points
At present, my country's audiovisual industry is developing rapidly and related industries are gradually improving. The "Action Plan" shows that in 2024, 5G mobile phone shipments in my country's mobile phone market will account for more than 85%, and the market share of 75-inch and above color TVs will exceed 25%. The supply capacity of high-end products will be further improved, new growth points will continue to emerge, the industrial structure will continue to be optimized, and the construction of industrial clusters will continue to advance, forming a good situation of upstream and downstream development and collaborative mutual promotion.
According to a report released by Zhu Yannan, director of the Development Research Center of the State Administration of Radio and Television, the innovation-driven development trend of the large audiovisual industry is obvious. Last year, the total revenue of the national radio and television industry was 1,241.934 billion yuan, with online audiovisual accounting for 41.43% of the actual revenue. "Audiovisual+" has strong development momentum, and the scale and boundaries of the large audiovisual industry are constantly expanding. It has formed another new territory of a trillion-yuan industry and is becoming one of the most visible and growing emerging industries in the digital cultural industry.
Accelerate the cultivation of new growth points in audio-visual consumption and improve Display technology, promoting the scale development of the ultra-high-definition industry, and increasing the proportion of high-end products are all crucial. In recent years, many places in my country, such as Sichuan and Hunan, have implemented ultra-high-definition video industry-related action plans and new display industry development implementation plans. This "Action Plan" even proposes to accelerate the cultivation of consumer demand for OLEDTV, MiniLED, 8K, 75-inch and above high-end display products, lead the development of new color TV technologies, and improve profitability.
"This policy can bring policy support and market guidance to the audio-visual industry, help promote the development and upgrading of the industry's upstream and downstream, promote the research and development and innovation of display technology, thereby enhancing the high-end display industry. Indicates the competitiveness, market penetration and ecology of the complete product. "Jie Meijuan, general manager of the consumer electronics division of AVC, told reporters. 0px;'> Industrial chain companies are expected to benefit
Develop new display technologies and automotive applications
As the boundaries of the audio-visual industry continue to expand, many listed companies have also stated that they will respond to relevant policies and actively deploy around new technologies and new applications.
Honghe Technology stated that it will take advantage of the new consumption opportunities in the audio-visual industry to accelerate the deployment of intelligent audio-visual system solutions and invest in automation equipment on a large scale. The current production line automation rate is close to 90%.
According to the relevant person in charge of Sichuan Changhong, Changhong has helped the color TV industry accelerate interactive upgrades through its "visual and intelligent" dual-energy strategy and its vision of creating multi-scenario smart displays. In recent years, Changhong has continuously iterated on MiniLED, OLED, laser, 8K and other display technologies to inject power into the upgrade of color TV picture quality. At the 2023 World Display Industry Conference, Changhong will focus on exhibiting Shows the results of innovative technologies and scene applications in the display industry.
According to this source, Changhong will continue to invest firmly in research and development in the fields of VR/AR, MicroLED, holographic display and other fields in the future to create a user-centered multi-scenario product array.
Talking about the direction of efforts, Zhong Qiang, general manager of the R&D center of Hisense Laser Display Company, told a reporter from the Securities Daily that laser display has the characteristics of ultra-high resolution, large color gamut, and large number of colors, and is one of the best display methods for home, commercial, vehicle and other application scenarios. "In the future, we will see laser displays penetrating into all aspects of life and expanding into a broad market space." 0px;'> Chen Lixin believes that my country’s audio-visual industry chain companies are focusing on quality, personalized, and diversified immersive car audio-visual systems and accelerating technological innovation in various types of displays. , creating an immersive experience in the smart cockpit.
He suggested that next, companies should promote the development of in-vehicle displays in the direction of large screens, intelligence, and ultra-high definition, accelerate the development of in-vehicle audio in the direction of spatial stereo sound and active noise reduction, promote in-vehicle visual systems with auxiliary driving functions such as face recognition and fatigue detection, and explore in-vehicle virtual reality products that can achieve spatial perception and digital cockpit information presentation, thereby deepening the ecological docking of audio-visual electronics and intelligent connected cars, promoting interoperability and mutual recognition of standards, and supporting the use of new wireless short-range communication technologies in vehicles.
ANNA