AMD and Changhong Zarva alliance sniper Intel

Semiconductor manufacturer AMD company announced a strategic alliance with Changhong Zarva information products limited liability company of domestic IT companies, the two sides will be in the digital family strategy, products and services to carry out a series of strategic cooperation.

The outbreak of AMD in 2005 and Intel decades of development of AMD scores, angrily sued Intel using its monopoly advantage to prevent AMD. AMD on the one hand to seek the support of major manufacturers to prove that Intel uses non normal means to prevent major manufacturers to buy AMD products, on the other hand, through a variety of ways to prove their own chip technology better than Intel. The AMD cooperation with Chinese manufacturers to enter the digital family, but also to show that AMD's full determination to fight back Intel. Because digital home is one of the important strategies of Intel.

In addition, since this year, digital family strategy by the industry wide attention, many domestic and foreign IT companies such as Microsoft, Intel, Lenovo, Haier and Changhong have expressed strong interest in the field of digital home. At present, digital home appliances and personal digital equipment market is growing rapidly, digital entertainment products and network access is becoming more diverse. Digital entertainment is gradually extending from a personal computer to a variety of terminal equipment, computers, communications and consumer electronics (3C) presents the trend of integration, digital home market began to take shape.

It is understood, AMD and Changhong Zarva after reaching cooperation, will AMD a series of products based on the articles and other downstream partners, common digital family product development. It is reported that the use of AMD technology and products 3C fusion products will soon be available. It is reported that low-power embedded processors Changhong Zarva living room computer using AMD64 technology and AMD will help promote family entertainment and computing application integration, a variety of home appliances will be between products such as center of internet.

For cooperation between the two sides, Wang Zhengfu, vice president of AMD Greater China, said: AMD is committed to working with industry leading companies to cooperate, ecosystem development with the most advanced technology to support the digital home, and designed to meet the needs of users most customer solutions. Digital home is under the direction of 3C fusion business Changhong Zarva together with AMD about. Changhong Zarva President Zhu Jianqiu said: "AMD is a leading global supplier of Changhong processors, and domestic appliances and IT Zarva across leading well-known manufacturers, has a strong complementarity in the development of 3C industry."

It is reported that Changhong Zarva company is a subsidiary of Changhong, Changhong is the pillar enterprises in IT industry. Changhong Zarva said, in the future direction of the industry planning Changhong Zhaohua, 3C industry is a new direction, but also in a direction for the future development of Changhong Zarva that the most valuable.