Chongqing Fangyuan LIVE Lighting Design

Auspicious Times:

On May 20, 2023, an opening show with the theme of "Auspicious Times" was held at Guanyin Bridge Pedestrian Street. A number of cross-dimensional activities were carefully planned on site, including house dance competitions, dimensional parades, underground music festivals, national style awards, and a comic exhibition market that gathered six well-known domestic IP exhibitors and more than 20 booths. On the opening day, the project’s passenger flow data ranked among the top 5 in Chongqing. On the opening day, the passenger flow reached 150,000, and the number of online clicks and followers reached 500,000. On new online media such as Xiaohongshu and Weibo, the number of related topics and click-through rates increased to 500,000!

Project Overview (Home of the Young Trends of Generation Z):

▲Space Plan

Chongqing Fangyuan LIVE project is located in the Guanyinqiao business district and the underground area of Jialing Park, with a construction area of about 50,000 square meters; it was upgraded and transformed from the original Jinyuan Evernight City.

Reasons for transformation:

Internal factors:

Since Jinyuan Evernight City opened in 2005, its positioning and business format have become outdated, and its appeal to young consumers has declined.

External pressure:

The Guanyinqiao business district will launch a comprehensive upgrade after 2021, with the goal of building an "international consumption center city's first choice area", and old projects need to be improved in quality and efficiency. "Post-95s" and "post-00s" have become core consumer forces, and their needs for focusing on interest circles and experiences have not been met.

▲Renovation Process

The transformation of Chongqing Jinyuan Evernight City into Fangyuan LIVE is a typical urban commercial renewal. The entire process has gone through a complete cycle from market pressure, precise positioning to successful transformation.

Transformation ≠ Renovation

The project did not choose conventional renovation, but carried out a thorough reconstruction;

▲ Crowd positioning

Precise positioning:

Anchor the Z generation, create Chongqing's first "Gen Z young fashion home", and keenly regard the "second dimension" as the core breakthrough.

▲Spatial layout

Spatial reconstruction:

Breaking the traditional layout, five major themed blocks including INS style, cyberpunk, two-dimensional and national trend are created to create a strong sense of immersion.

▲Scenario Innovation

Operational Innovation:

During the day, it is a two-dimensional themed district, and at night it switches to night economy scenes such as bars and live houses. On average, about 500 high-frequency content activities are held every year, such as house dance competitions, meet-and-greets, etc. to keep it fresh.

Space scene expression:

Lighting ideas:

▲ Lighting idea expression

Lighting has been upgraded from functional lighting to the director of space, transcending "illumination" and realizing "deduction":

Using stage light and shadow as a pen, it rewrites not only the brightness, but also the mood and story of the space. From uniform distribution to focused narrative, the dramatic tension of light reshapes the appeal of commercial spaces.

▲Brightness setting

▲Color temperature setting

Based on the above-mentioned core concept of "dramatization of space light and shadow", we systematically planned the lighting of each functional area in the mall, using brightness and color temperature as key parameters of the "visual script".

This lighting plan transforms rigorous technical parameters (lx/K) into an immersive spatial language. The unified base of 4000K ensures the modernity and coherence of the space, while the huge brightness span from 100lx to 2000lx and the finishing touch of colored light jointly write a "space script" of fluctuations in light and shade and rotation of focus.

In the end, the customer’s visit is no longer just shopping, but roaming in an immersive drama directed by light, full of contrast, surprise and tension.

▲Lighting system classification

Functional light establishes the bones, ambient light creates muscles, and thematic light points the soul

The lighting system is deeply consistent with the overall concept of the interior design, forming a three-layer structure: functional lighting is the "bone" to lay the foundation of the space; ambient lighting is the "muscle" to outline the details and texture; and finally thematic lighting is the "soul" to inject narrative and soul. The three blend together to create an expressive and complete spatial experience.

Functional basic lighting: meets the basic functional needs of shopping malls and has higher requirements for lamp power and light output efficiency.

Atmospheric decorative lighting: Providing space illumination has a certain supplementary effect. More importantly, it enhances the interior design atmosphere through the shape and effect of the light.

Theme interpretation lighting: special stage lighting to meet the theme interpretation of different scenes, making the space more varied, dramatic and tense.

Design process:

▲Typical space illumination calculation simulation – main block and central conversion area

▲Typical space illumination calculation simulation—main block and central conversion area

▲Typical space illumination calculation simulation—mezzanine walkway

▲Typical space illumination calculation simulation—mezzanine walkway

All lamp points and parameters have been pre-verified through illumination calculation, strictly comply with safety regulations and design planning, and provide a reliable basis from drawings to real scenes to achieve the expected lighting effects.

By carefully adjusting the installation angle, light emission direction and light and dark levels of each lamp, we ensure that the design language is accurately translated into spatial reality, laying a solid foundation for the perfect presentation of the project.

Completion presentation:

Design summary:

For Century Jinyuan, this renovation is a key transformation for the future. As for the lighting design of this case, what we completed is not only a set of technical solutions, but also a communication system that uses light and shadow to talk to Generation Z. We believe that when light is given the ability to tell stories, commercial spaces will transcend trading places and evolve into a new generation of social destinations that can accommodate emotions, community and cultural experiences.

At this point, light has become poetry and space has become a stage. We hope that every young person who steps here can meet their love and be immersed in this "two-dimensional urban script" written by light and shadow.

Let space begin with light and transcend light.