AUO's dual-platform CES debut is expected to drive future automotive revenue growth by more than 50%
Looking back at this year's CES US Consumer Electronics Show, automotive applications have become the biggest highlight of the show, friendsDajiu has joined hands with its ecosystem partner Qualcomm to promote a new generation of smart cockpits, debuting its large-size FIDM Plus integrated display solution using AUO's AmLED display technology. It is a 55-inch ultra-large curved display from A-pillar to A-pillar, using full lamination technology. In addition, AUO also simultaneously showcased its Micro LED immersive car cabin display solution.
AUO pointed out that Micro LED displays have the advantages of high brightness, high contrast, wide color gamut, fast response speed, and high reliability, which can overcome the impact of ambient light on in-car display effects. At the same time, Micro LED saves power and has a long service life, and also meets the high standards of automotive applications.
Chen Jianbin, senior vice president of AUO's display strategy business group, said that compared with consumer electronics products,In recent years, we have seen very strong demand in automotive applications. The demand for smart cockpits has become more and more obvious with the trend of electrification and intelligence. Car manufacturers have also regarded smart cockpits as the focus of differentiation of automotive products. It has been observed that the annual growth rate of new energy vehicles in recent years has exceeded 60%. In the next few years, they are expected to surpass traditional cars, capture more than half of the market share, and become the mainstream of the market.
Chen Jianbin revealed that AUO is currently designing new automotive products.In terms of design, more than 50-60% will be used in new energy vehicles, and the growth is expected to continue to increase in the future. Taking the FIDM products announced at CES as an example, it also symbolizes that AUO's automotive products are gradually moving into barebone applications. The overall value is several times higher than that of traditional automotive LCD panels, which is also in line with the needs of future electrification and intelligence of cars.
Looking to the future, Chen JianbinIt is believed that after AUO’s in-vehicle applications enter the mass production stage as the client project design is completed, the related technology platform is expected to contribute more than 50% of the growth space of automotive revenue in the next 2-3 years.
In addition, AUO also demonstrated Micro LED transparent displays this year. With high brightness, high penetration and other characteristics, it can be applied to car windshields or side windows. It has also been introduced in Kaohsiung Yawan.Yacht windows are undergoing field demonstration and verification. AUO Chairman Peng Shuanglang said that the related concept is the application trend of self-driving windows in the future. It is expected that the demand for future use will be very large.
Innolux is also exploring automotive business opportunities, and its subsidiary CarUX is a key supplier to BMW and GM
Innolux has also been aggressively pursuing market applications in the automotive field in recent years, and its subsidiary CarUX plays a key role. Currently, CarUX is already a Tier 1 supplier to international Tier 1 automakers. In the past, it has also won the 2022 BMW Supplier Innovation Award from Germany's BMW and the 2021 GM Supplier Outstanding Contribution Award from General Motors in the United States. Looking to the future, Innolux said that CarUX will be committed to moving toward an automotive Tier 1 system integrated supply chain and providing automotive interior process services.
It is worth noting that the 31-inch 8K panoramic rear seat entertainment display in BMW's new 7 Series is provided by CarUX. This application also won CarUX the Supplier Innovation Award.
Looking forward to the future, Innolux believes that traditional display devices will not be able to fully meet the needs of smart car cabins and digital information integration in the future. Therefore, it will bring new growth momentum to automotive display panels. In the future, it will focus on large integrated large-size panels and other automotive and high value-added products. According to the financial report, Innolux's automotive panel revenue exceeded 10% for the first time in the second quarter of last year, reaching 11.7%.
Automotive panel field will become Mini/MicroLED A great niche
Display technology has gradually reached a new milestone in recent years. Major brand manufacturers have begun to introduce new display technology applications such as OLED and MiniLED into their own products to replace traditional LCDs in order to stimulate replacement business opportunities. Apple , Samsung has also reported plans to introduce MicroLED applications in wearable products. Although the related technology seems to be a duck in the water in the short term, the explosion period may be coming. Qiu Yubin, senior vice president of market research agency TrendForce, believes that under the trend of automotive electronics, the in-vehicle market that requires long-term verification will be the most worth looking forward to.
Looking back at the outbreak of the stay-at-home economy in the past two years, the epidemic triggered a rush to buy TVs and laptops around the world. At that time, major manufacturers planned to introduce high-end new products such as OLED and MiniLED to seize the market. However, as the epidemic slowed down and the benefits of the stay-at-home economy faded, coupled with the intensification of global inflation and the impact of rising interest rates, the overall demand for consumer electronics froze, and sales of high-end products were the first to bear the brunt.
Qiu Yubin analysis, using OLED, MiniLED The application penetration rate of high-end products is already on the rise. However, consumers in various countries/regions are tightening their belts due to inflation and will not consider purchasing high-end products. This creates a vicious cycle of supply and demand, and it is difficult to make a big change in the short term.
However, in the medium to long term, Qiu Yubin believes that with the miniLED As production costs gradually decrease and manufacturers' profits are expected to increase, the trend of brand manufacturers planning to introduce TVs and monitors is still positive. With its technical characteristics, it is quite suitable for application in the automotive market. After a long period of verification in the past few years, the layout of automotive applications will gradually fertilize. MicroLED is also gradually developing as the technology matures and costs decrease.
Smart Display Exhibition will debut in April, focusing on smart cockpit applications
Touch Taiwan 2023 series of exhibitions will be held from April 19th to 21st this year. The organizer TDUA stated that the key technology matching of smart cockpits and Mini/Micro LED will be a major focus of this exhibition. AUO and Macroblock have also successively exhibited related applications this year, in addition to Innolux and Fucai. , Yuantai, Corning, Merck, GIS-KY Yecheng, Nichuang, Mingji Materials, etc. will also participate in the exhibition.
TDUA said that according to TrendForce's 2022 global automotive product trends and regional market analysis, automotive panel shipments will reach 185 million pieces in 2022, and automotive displays will move towards 1.5 With trends such as meter-width full-vehicle displays, special-shaped displays, transparent displays, and high resolution (250 ppi), coupled with demands for high dynamic contrast (HDR), regional dimming, and wide color gamut, it is estimated that automotive display panel shipments will reach 241 million units in 2026, with a compound growth rate of 7% from 2022 to 2026.
With the rise of smart cockpits, TDUA It is further pointed out that the number of panels mounted on a single vehicle will continue to increase, and more displays with larger sizes and specifications will be used, giving the panel industry more room to play in the field of smart mobility. It is expected that related output value business opportunities will reach tens of billions of dollars in the next five years.
Information source: Juheng.com
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