Last week, the internal forces in the industry to promote the emotional lighting of the LED industry leader in Foshan Kai Europe Lighting Co., Ltd., with a Spanish design company launched a formal cooperation. At the same time, from the Spanish top ceramic brand Lladr has just entered the world of South of the Five Ridges, with a price of about 700000 yuan of "angel chandelier" as "treasure of the market town", to the public display of Lladr into Europe's top industrial design and perfect combination of ceramic culture.
Ceramic design, lantern production and so on to board the CCTV to retain the craft, because they are worthy of Foshan people proud of the traditional cultural symbols. However, to retain these traditional culture, and to explore the wisdom of its elements, to explore the path of local design of industrial civilization, but the rapid development of industry in Foshan 30 years after the problem has not been solved. To this ceramic chandelier, for example, the Spanish brand can be LED tube and 109 ceramic angel shape perfect combination of classical elegance, but also dream of magic, its value can only make people look up. The author believes that it should not only be touched by the ceramic industry, Foshan traditional building ceramics industry and even the LED emerging industry enterprises should also be inspired.
As LED leading enterprises, Casey Oliver push mood lighting in the design also value the user emotional and psychological needs. So, the Foshan ceramic industry can try to establish the traditional culture of the local design path, refining the local arts and crafts in the wisdom of the cultural elements?
The combination of industrial products or modern commercial products with the local culture of Foshan is the collision between tradition and modernity. An accidental inspiration, the Chinese ceramic art master Huang Zhiwei for the Shiwan jade ice made a special wine bottle with a natural and elegant figure of the ceramic wine bottle. Some consumer feedback, said: This is the design of the wine and Shiwan jade ice burning this brand has a strong cultural characteristics of Foshan, playing in the hands of a very good quality, after drinking wine can also be collected. "
In Huang Zhiwei's design, character modeling is not complicated, is Doujiu 100 Shixian Li Bai or zuiwengting remember have fun with the citizens of Ou Yangxiu? Who is the audience's understanding and imagination. However, no matter on the bottle characters who, elegant shape, flow jump glaze has been giving the bottle a bottle of top-quality wine of the imagination, the original 100 yuan Shiwan jade burning ice, several times to improve the price and value are widely sought after.
Of course, this is only a small story of indigenous culture to innovative applications of intellectual elements. Although Foshan is the capital of ceramics, the world's factory hinterland, but the general situation is that modern design do not understand the traditional production, engage in production do not understand the design. The author believes that, in order to stimulate the modern design power of the traditional culture of Foshan, the first thing to do is to promote them from the "non material" to "objects", which can be combined with modern industry and market economy.
This requires the designer to refine, Foshan local culture in-depth understanding and skilled application based on the unearthed wisdom and emotional elements from traditional cultural resources strongly, and its symbol, on the basis of exploring the overall value and inner meaning, the development of the final by using the method of modern industrial design of tangible industrial products. At that time, home, architecture, fashion and other fields will not lack the shadow of Foshan symbols.
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