Wright lighting company is "quality door" sword

In the traditional lighting transformation LED lighting a critical moment, has been listed for 6 years old Lighting Factory snow Wright is still caught in the product "quality door" in the shadow.

In mid May, from the "people" magazine Light Company snow snow learned, snow Wright chairman Chai Guosheng at the beginning of 2012 for the staff of the General Assembly said that Wright will be a challenging year.

Because, in 2011 snow Light Company management measures are not in place, the staff values confusion, loss of personnel, product quality, customer credit losses, the first half of 2011 operating losses.

Snow Wright in 2011 earnings report also showed that at the end of last year and early this year, snow Wright to Chengdu senlu electric company, Zhongshan Nishino Terua company, Foshan Nanhai Gela lighting company and Zhongshan city's lighting electric company and other 4 partners launched a lawsuit, said the 4 companies default payment, overdue payment.

And from the company learned that last year, the supply of light lamps and other energy-saving lamp products have serious quality problems, resulting in a lot of dealers return, resulting in a payment dispute.

Frequent product quality problems led directly to the shock of the top executives of the snow wright. Snow Wright President Zhao Yong, vice president and President of the office of the deputy director of the office of the beginning of last year and the end of last year, Li Zhijuan have left.

Perhaps it is based on this, Wright signed Chinese fencing team in March, as its brand spokesperson, and also put forward the "sword" plan, to the rapid transformation of LED lighting, snow Wright's performance improvement.

But Wright in recent years due to quality problems of the loss of business reputation, a "sword" action and can save much? Snow Wright LED lighting product quality and how to protect? Are unknown.

Wright CEO Assistant Marketing minister Wang Jianzhou said in an interview that the company's product quality has been resolved, will not affect the company's "sword" action.

Quality gate

Nevertheless, snow Wright this year or 'product quality gate shadow.

In February this year, informed the quality monitoring the fourth quarter of 2011 commodity circulation in Hunan province Industrial and Commercial Bureau exposure list, again cnlight fluorescent lamp figure. Snow Wright a model for the YPZ220/9- 2UoRRoD fluorescent lamp, in the evaluation of energy efficiency, size and protection against electric shock are not qualified.

Prior to this, the Guangdong provincial quality and Technical Supervision Bureau and the Department of industry and Commerce in Shanghai were also informed, Wright produced two open linpai lamp of substandard quality, two durability test linpai lamp and hot open test, heat resistance, fire resistance and resistance to tracking power supply terminal disturbance voltage detection failed, and the production period in April 2010 and February 2011 respectively.

"Snow Wright's energy-saving lamps last year, a large number of products, repair rate is high. "Snow Wright, a dealer in Shenzhen, said last year, snow Wright is still on the market for the recall of 45 watts and 23 watts of energy-saving lamps.

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