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Dongguan LED factory "electric shock", was a threat agent

Time:2018-03-27 FONT:bigMinmin

  

This year, more and more small and medium-sized Dongguan LED factory to open flagship stores in the major electricity supplier platform, expand sales channels. But the operation after a period of time, many businesses have found that, due to the line of different prices, online shop and offline agents increasing contradictions. Because the line is still the mainstream channels of the LED enterprises, experts suggest, LED industry to really embrace, must establish brand awareness, reasonable and dealer profit sharing, and gradually unified online and offline prices.

LED enterprise: self built WeChat platform extension channel

With the LED lighting products gradually enter the mainstream lighting field, LED business channel and dadehuore. The focus on the production of automotive lighting Leisaiya photoelectric (located in Changping), this year also launched their own LED lighting products. In the face of our offline channels and chaotic competition, Leisaiya decided to specialize in online channel. According to Leisaiya photoelectric general manager Li Xueyong's plan, this year, the independent research and development of products will appear on the WeChat platform and business platform.

Located in Songshan Lake Yeston photoelectric lighting technology Co. Ltd. has a "shock" for more than a year. Yeston photoelectric chairman Wang Jiancheng told reporters, last year, Tmall's flagship store in Yingtong photoelectric online, then online sales has become an important channel for Yingtong photoelectric products. The operation for one year, the effect is very good." Wang Jiancheng said.

Dongguan electronic commerce association responsible person, "the data show that, through electronic business platform sales of LED products showed a significant upward trend, enterprises can use this platform to develop new sales channels, and large enterprises to achieve dislocation competition."

Price: the threat of interruption of service agents.

Business platform for the operation after a period of time, many enterprises have realized that, if there is no good treatment of online and offline channels of interest, will face the imbalance of market risk and the channel structure greatly.

"Since the agents query to the company's products in the online sales price to be cheaper than the line 20%, which directly caused the agents of discontent, and even the threat of interruption of agency business." An enterprise of Dongguan responsible person said.

The person in charge of a company Dongguan admitted that the biggest advantage of the online channel is cheap, but the line is still the mainstream channels of the LED enterprises, which requires the enterprise agents to balance interests online and offline.

Wang Jiancheng also empathy: "to do online channels, there must be a special team, and service and management but also to keep up with, this is not a small challenge to the traditional enterprise."

Experts suggest, LED industry to really embrace, must establish brand awareness, reasonable and dealer profit sharing, and gradually unified online and offline prices.