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Talking about the "gold rush dream" of lighting industry in ancient town

Time:2018-11-19 FONT:bigMinmin

  

Zhongshan Ancient Town, in this town with only 47.8 square kilometers, has formed an ancient town as the center, covering 11 townships surrounding Zhongshan, Foshan, Jiangmen and other three cities, with annual sales of over 100 billion yuan of industrial clusters. Last year, the ancient town lighting industry accounted for more than 60% of the national market share. According to industry estimates, the number of enterprises in the entire industrial cluster exceeds 2, and the number of employees is around 400 thousand.

After more than 30 years of development, the aura of "China's lighting capital" is shining over the ancient town, and workers from all over the country are gathered here. "Making money" has become the common dream of the "gold diggers" in the ancient town. However, "gold diggers" have found that the lights in ancient towns do not seem to be so easy to make money. At the same time, problems such as forward checks and quality slipped are also beginning to show. Where will the future lighting industry go? Will the future lights go on for another 30 years?

Once

"At that time, all of our work was done with one hand. As a result, from the beginning to the two months of the Spring Festival, we made 120 thousand yuan business and earned 40 thousand yuan."

The "Godfather" area of the lighting industry in ancient town

30 years to build China's lighting capital

After thirty years of development, there are now 1.1 manufacturing and marketing related enterprises (including individuals) in the ancient town, employing about 100 thousand people. The annual output value of the lighting industry is 14 billion 300 million yuan. Among them, there are 28 Enterprises with an output value of over 100 billion yuan, and 31 of them have 50 million ~1 billion yuan, and 26 have 20 million ~5000 million yuan.

At present, it has formed an ancient town as the center, covering three towns and 11 townships in Zhongshan, Foshan and Jiangmen, and annual sales of over 100 billion yuan industrial clusters.

In 2013, the total output value of the lighting industry reached 14 billion 280 million yuan, accounting for more than 60% of the total market share of the country, and the total export volume was 500 million dollars. The products not only sold well in the whole country, but also exported to more than 130 countries and regions such as Southeast Asia, the United States and Europe. The lighting and flower nursery industry has become the two pillar industry of the ancient town.

Old lantern enterprises are making money miracles.

The first barrel of the lamp "Godfather"

In the tens of thousands of enterprises in the lighting industry of the ancient town, the clan family is famous. Among them, Huayi, who is in charge of Huayi, is a "Whampoa military academy", which is called "lighting up". It is called "Godfather" in the ancient town lighting industry. It is known as "Wen Shu".

In 1981, the 29 year old district bin began to make landscape industry. 5 years later, his cousin, who had made a year's lighting business, told him that the lighting industry had a very high profit and suggested that he change his career.

Qu Bingwen, who is now 62 years old, recalls the years of the year and is still impassioned. Although the bottom of his mind is not in the bottom, the district bin Wen spent 50 thousand yuan with two partners on the road of lighting. "At that time, we did all our work, and in the last two months, we made 120 thousand yuan in business and earned 40 thousand yuan!"

Then, profits began to double. In 1987, the district earned $2.3 million; in 1988, it earned about 600000 yuan; in 1989, the district built a factory and began to use machines to produce. In that year, they earned about 2000000 yuan and grew all the way.

From imitation to light, to design lights.

Like Bin Bin, the clan almost went the same way: selling accessories, imitating lamps, and then designing lamps. Among them, such as Sheng Cai Lighting Group Chairman, district Bing Wen's cousin District Cheng Cong is a typical example.

In 1990, at the age of 20, district Cheng Cong began to do accessories business and sold his accessories to Guangdong Province, earning the first barrel of gold. Two years later, district Cheng Cong bought a hardware factory called "Wei ball" at the time of the ancient town. He won the name of "victory ball" and changed the name of "victory ball", and began to produce and sell accessories. After six months, the victory ball began to sell the lamp. From selling accessories to selling lights, the first transformation has been completed. In 1994, Cheng Cheng Cong's field of vision began to turn from home to abroad, and began the process of imitation lamp sales.

"When I see foreign lights are very beautiful, I will bring them back to imitate, sell them very well, and supply exceeds demand." Qu Chengcong told reporters that he was the first group of people to go out. Later, more and more people went out, and the winning ball began to design their own lights.

Now

"It's hard to earn money now! This store has more than 100 square meters, the monthly rent of each square meter is 60 yuan, and a moonlight storefront rent is several thousand.

Shop owner of a lighting accessory shop

Fierce competition in ancient town lighting industry

The signboard and platform of the "lighting capital" also attracted many entrepreneurs and workers, and people from all over the country poured into the ancient town. In this small town with a population of only more than 70 thousand, the resident population has reached 150 thousand. However, the old town's money making legend was no longer playing.

According to district bin Wen, the number of people engaged in lighting industry, including surrounding towns, amounts to 400 thousand. In addition, the private and private economy of the ancient town is very active, accounting for more than 95% of the total economic volume.

At present, the ancient town has formed a social atmosphere for the whole nation to start a business. The town has registered more than ten thousand individual business licenses, and over 60% of the households have become owners of large and small businesses. Compared with the few lighting enterprises that have been drafted at the beginning of the competition, the intensity of competition is really obvious.

"It's hard to earn money now!" In a lamp shop of Changan road in ancient town, Xiao Zhang, a shopkeeper, told reporters Tucao Dao, though hard, but did not earn much money. "This shop has more than 100 square meters, the monthly rent of each square meter is 60 yuan, and a moonlight storefront rent is several thousand."

New lights are surviving.

Dilemma 1: blind profit making product quality worrying

In addition to the issue of forward checks, the quality of products is directly related to the death of male cheques.

"Xiong Ji lighting factory has been producing low end products, and the price is very low." Because of the loss of 3 million 410 thousand yuan supplier, he told reporters that before that, the billion yuan enterprises used inferior materials because of fierce price competition, and inferior materials eventually brought inferior products. Due to the emergence of large quantities of inferior products, products are constantly returned by customers, and the volume is very large, resulting in a lot of inventory, so that they can not even catch up with the speed of repair. In addition, due to the poor quality of products, customers shifted suppliers, resulting in the breakdown of male capital chain and the outbreak of the "go guy" incident.

Although the lessons learned before, the quality problems of products still exist in small businesses in ancient towns. According to the relevant bulletin, in the first half of this year, the qualified rate of the city's regular lighting supervision and inspection was only 70%.

In addition, the problem of "three no" enterprises also exists. In the 1~5 months of this year, a total of 1659 enterprises were surveyed in the whole town, of which 219 were unlicensed enterprises.

Dilemma 2: the road of lighting patent rights protection is difficult

In addition to the above problems, some large enterprises with R & D capability are also faced with the fact that lighting products are being copied or even plagiarized. "Although we can apply for patent rights protection, it is very difficult to enforce the law, even if there is a long lawsuit period for fines." Qu Chengcong said.

As a matter of fact, the lighting industry in ancient towns is also facing other problems, such as lack of skilled personnel, weak enterprise innovation ability, pressure of tax burden, small and medium-sized enterprises' survival and development difficulties, and rising labor costs.

"Talent training has not been given enough attention. Enterprises do not want to spend a lot of time and money to train talents. At the same time, the mobility of skilled personnel and the lack of loyalty to enterprises cause enterprises to guard against their psychological problems." In an industrial analysis report released recently by the ancient town.

In addition, the vast majority of enterprises in ancient towns still belong to labor-intensive, lack of technical personnel, lack of investment in technology research and development, product innovation is more reflected in patterns and varieties, and the product's function innovation, original innovation and technological innovation change are all insufficient, and original invention patents are few.

Pathfinding

"Our R & D system can be controlled according to the settings of customers. Besides controlling the extinction, we can also control the intensity of light."

Li Jun, executive deputy director of semiconductor lighting technology research center, Zhongshan University (ancient town)

Ancient town lights should be made into works of art.

Opportunity 1: R & D for ancient town lighting hematopoiesis

Faced with these problems, how to cope with the transformation and upgrading of the ancient town lighting industry including one hundred thousand employees? Reporters learned that, as early as 2008, the ancient town has begun to look for the transformation and upgrading of the lighting industry, and the team led by Li Jun is one of the cooperation projects between Zhongshan University and ancient town.

Li Jun travels between Guangzhou and Zhongshan. His current position is executive deputy director of the semiconductor lighting technology research center of Zhongshan University. Besides the intelligent control system, his team is still working on semiconductor light source research and development. In this research center, there are also academicians and professors from CAS. A few months later, these research results will be put into the production of enterprises.

"The traditional switch can only control a lamp or a row of lights, but the system we develop can be controlled according to the settings of the customer. Besides controlling the extinction, it can also control the intensity of the light." Li Jun said that the development of the system can also be adjusted according to customer settings to achieve intelligent control.

In addition, the ancient town will jointly build the ancient town lighting college jointly with Zhongshan Polytechnic. It introduces three professions of lighting design, marketing and management in Zhongshan vocational college, and trains high-quality lighting professionals in the ancient town lighting industry. In September this year, the first batch of students will be located in the ancient town lighting college, located in the same town of the ancient town.

Opportunity 2: patent licensing time is greatly shortened

For enterprises, R & D needs quick patent licensing mechanism and rights protection mechanism to ensure enterprise's R & D enthusiasm. Accordingly, in 2011, China Zhongshan (lighting) rapid intellectual property rights protection center came into being.

"Before the patent application from the license to about half a year long, but the ancient town lights may have been updated in half a year, and has already been imitated by other enterprises. Today, with the rapid intellectual property rights protection center, enterprises can achieve patent authorization in 10 working days, which greatly solves the problem that enterprises can not develop and publish simultaneously. Zhou Jintian, director of the rapid rights protection center, said that after the establishment of the center, the patent application carding showed a two digit growth.

The amount of patent applications before the establishment of the fast protection center was about 2000. After the establishment of the center in 2011, it reached more than 2800, reaching more than 3200 in 2012, and more than 4600 in 2013. Last year, the patent application accounted for about 1/4 of Zhongshan. It is called.

In addition, the center has handled more than 370 cases of patent rights protection, which reflects the rapid improvement of intellectual property protection consciousness.

In addition, the ancient town also set up the modern town service sub center of Guangdong modern service exchange center, which is also the first sub center in the province.

Opportunity 3: the design of personal service brings business opportunities.

Lighting industry chain in ancient town