Home >

Konka takes retreat to advance, the drunkard’s intention lies in the LED commercial display market

On May 27, we reported the news that Konka sold its subsidiary Konka Video System Engineering Co., Ltd.: "Konka withdraws from the LED screen market and OCT takes over for 248 million yuan." Today we saw the news that "Konka established Konka One Vision Commercial Display to focus on the commercial display field and create a one-stop high-quality purchasing platform in multiple commercial display fields such as indoor and outdoor displays, digital signage, and indoor monitoring." As a listed company, when conducting technical operations at the capital level, the factors involved are complex, and if they are not included, it cannot be true. From these two recent actions of Konka, we can see that withdrawing from the LED market is obviously just a fake move, and it seems that the real intention is to regroup and start again.
The original news text is as follows:
Recently, after Konka Video was acquired by OCT Group, it soon ushered in its successor - Konka E-display. In the future, Konka One Vision will continue to focus on the commercial display field and create a one-stop high-quality shopping platform in multiple commercial display fields such as indoor and outdoor displays, digital signage, and indoor monitoring.
Facing the increasingly severe domestic and international economic situation and the complex market environment, Konka is vigorously consolidating and expanding the civilian display field, while also focusing on formulating and sorting out Konka's strategic plan in the commercial display field, establishing Konka One Vision's strategic positioning from LED comprehensive application to commercial display, and further deepening Konka's layout in the B2B commercial display business on the basis of strengthening and developing B2C business.
Data show that the LED display market capacity in 2013 was 28.40 billion yuan, and maintained a growth rate of 26.8%; the LCD splicing market capacity was 4.36 billion, with a year-on-year growth rate of 98.6%; while the penetration rate of digital signage systems in Europe and the United States has exceeded 50%, but the domestic penetration rate is even less than 10%, and the market development potential is huge.
Three major market resources are integrated to create a one-stop shopping platform
While vigorously expanding the LED display field, Konka will deepen its focus on LCD splicing walls and advertising machines, integrate resources in the three key markets of commercial display, and create a new industry-wide, multi-field commercial display comprehensive service provider. It includes new mainstream commercial display products such as Internet commercial display, intelligent commercial display, high-definition commercial display, and low-carbon commercial display. At the same time, combined with mature and complete commercial display comprehensive solutions, it realizes one-stop procurement of multiple types of products for major projects, fully meets the integration needs of major projects, and provides customers with the most convenient commercial display services.
In the field of LED display screens, Konka One Vision has made it clear that commercial display is one of its key development strategies in the future. At the same time, it has quickly re-planned its existing product lines and clarified its development route with high-end LED rental and high-definition small-pitch displays to establish its brand and capture profits, occupy the market with standardized products, and lock in core customers with customized products. While newly expanding multiple LED rental product lines, we are vigorously developing the most cost-effective P2 and P2.5 small-pitch LED screens in the display market, becoming one of the first companies in the LED industry to achieve mass production of high-end small-pitch displays.
In the field of LCD splicing, Konka has achieved dual upgrades in technology and manufacturing through the newly introduced LCD splicing production line and continuous optimization and upgrading of production processes and processes. Project cases in many fields and industries, such as the Yunnan forest fire prevention monitoring project worth tens of millions, the monitoring screen with a display area of ​​nearly 100 square meters on Suzhou Expressway, and the Wuxi government's renovation of a 5x15pcs internal curved splicing large screen, also show that Konka is developing and growing rapidly in the LCD splicing market.
For the emerging field of advertising machines, Konka Commercial Display has also achieved good results. Its floor-standing advertising machines have successfully entered the banking system of Hubei Province, and it has worked hard to build a comprehensive information display platform for the prison system of Yunnan Province. These achievements indicate that Konka Commercial Display is making great strides forward in the field of digital signage.
Entering the second quarter of 2014, Konka's new commercial display LED rental products have shipped more than 1,000 square meters in overseas markets in a single month; the first batch of over one million advertising machine projects has settled in Chongqing; through the newly launched ultra-narrow 3.9mm LCD splicing product with fog permeability function, it has reached a long-term strategic cooperation agreement with China Ordnance Industry Group.
A series of phased results mark the initial success of Konka’s layout in the commercial display field.
Scan the qr codeclose
the qr code