LCD TV is facing big escape LED into a double role

Mid Autumn Festival and the National Day is that appeared in a rare big holiday this year, sales of home appliances will also appear a blowout of the biggest this year, flat-panel TV has become the main battlefield of the war this year appliance sales. I see in the home appliance stores, flat-panel TV regional major brand counters have been finished, the most notable feature is the LED TV has become an absolute force, some brands LED TV like ratio even as high as 70%, while the LCD TV is placed in the corner. LED TV will be replaced during the Mid Autumn Festival National Day LCD? 1 insiders affirmed the author's inference. Due to the energy efficiency ratio of flat-panel TVs will be introduced, LED TV production capacity continues to expand, as well as the gradual decline in prices and other reasons, so that LED TV has become a protagonist of the dual. On the other hand, LCD TV as soon as the elimination of the product, to clean up the inventory and the inevitable price cuts.

Energy efficiency ratio LCD TV is facing delisting

And refrigerators, air conditioning, flat-panel TVs will also be affixed to energy efficiency logo, which has led to the emergence of LCD TV into the impasse fuse. According to my understanding, the new introduction of the flat-panel TV energy efficiency and energy efficiency rating will be implemented from December 1st this year, when the standard TV will not be faced with mandatory delisting situation.

The day before the release of the TV flat-panel TV energy efficiency rating of energy efficiency standards will be divided into three levels, one level of products for the target value, equivalent to the highest level of the current energy saving of similar products in the market; two level is higher than the average grade of evaluation, product market level; the three level for the market access level, namely access threshold. All lower than three energy efficient TV will be forced to withdraw from the market. Data show that, in accordance with this standard, the market will have 14.5% of the products facing delisting.

From the current standard implementation of only two months, in this short period of time, the LCD TV did not reach the minimum efficiency standards are processed, substantial price clearance has become a major business the only way. Double price to come more violent, LCD TV is facing a race against time, the great escape".

Production surge LED product line is extremely rich

Just think, LCD TV "escape" is not easy, because LED TV has army Shadao, menacing. According to Ovid consulting research data on the manufacturer's attention, LED TV has become the focus of the TV market. As of August this year, LED added 171 new models, accounting for 39% of the total number of models, the overall market share of the current LED TV has been approaching 25%. Various data indicate the fact that the era of universal LED TV has come.

From the market situation, the transformation of domestic brands in the "LED revolution" very quickly, and only half the time you will have LED production line expanded to more than half, become a pioneer in the popularization of the promotion of LED. SKYWORTH, for example, not only LED TV shipments have accounted for 60%, and now has a total of 3 series, from small size to large size of 20 models of LED products. Konka also announced this week that it has launched the most complete LED product line on the market, and has brought six major series, more than 30 new products.

In addition, the domestic chain giant Gome announced days ago has issued a letter bidding 30 billion yuan to hundreds of global companies, of which only LED TV has a share of 5 billion, accounted for the largest share of the TV category, which shows that the channel will bet on LED TV in the national day of the resolution.

Heavy price of LED price and LCD flat

With the surge in production capacity, the price of LED TV all the way down, the double price has been the same size of LCD TV is almost the same, this is the key to replace the LED TV LCD.

According to Ovid consulting company revealed that the LED TV price has been reduced by nearly 40% in 2009 New Year's day, an LED TV joint SKYWORTH, Hisense and Konka LCD and other domestic brands not much difference between the price. From the industry was informed that during the double, 55 inch LED TV the lowest price is only 9999 yuan, 32 inch LED TV prices fell to 2999 yuan, 42 inches or even only 4999 yuan, can be said that the TV is also cheaper than LCD.

LED TV in energy saving low carbon, tone quality, reduce radiation, fashion appearance and life expectancy, have a more significant advantage than LCD, in the case of the price is almost the same, 1LCD TV apparently lost competitiveness.

Analysis of industry experts, 1 in such a trend, LCD TV by the end of next year will be hard to find anyway, and suggested that consumers do not covet cheap and buy obsolete products. Because of the rapid replacement of flat-panel TVs, once eliminated, it is difficult to find accessories, aftermarket and maintenance will face many problems.