LED lighting market whipsaw is a foregone conclusion

Related news online and in carrying Chinese urbanization, do not know how many building materials and related enterprises in his eyes began to see, began to chuckle. People will always love short-sighted crackling and wishful thinking, often the result is not so satisfying, so people often complain and channel.

Vulgar words, their finest hour. We come to analyze, and now China's LED lighting business grievances come from!

China the speed of economic development without too many words, when the economy develops to a certain extent, such as the construction of urbanization Chinese rural power is the need to Chinese conditions, but also a necessity, this is undoubtedly the biggest good news Chinese building materials market.

Even the 2008 global economic crisis for export-oriented enterprises to hit, but the 4 trillion China remedial measures to expand domestic demand relative to most enterprises should also is no remedy.

These macro conditions, to a great extent, provide a hotbed for facilitating the development of LED lighting industry. China vigorously construction of urbanization and the economic crisis in 2008 led to the expansion of domestic demand derivatives LED lighting - value is too large, plus LED as new environmental protection and energy saving lighting appliances, lighting and LED into the outbreak in Chinese. But the market is not as ideal as expected.

Into the LED lighting industry, the outbreak of the production capacity is too large is not caused by a single element of enterprise and channel blame, specifically in the following areas:

First, people's awareness of LED is not enough. LED as a new energy saving and environmental protection lighting model as well as the government advocates lighting products, although there are many advantages, but in a short time to replace fluorescent energy-saving lamps, or very difficult. Fluorescent energy-saving lamps in the lighting effect and performance have a good performance, coupled with its long time market precipitation, laid the dominant position in its market. So LED in the Chinese market is still in a relatively strange running in period, people's awareness of LED is still far from enough.

Two, the bottleneck of the development of LED. LED development time is short, product maturity is not stable enough. The world has not that a LED lighting products can be done as fluorescent lamps have a stable performance. Although we once made a variety of contrast, but the performance of LED lighting instability is manifested by the consumer market, so the ideal data is also tantamount to empty talk, unstable performance is the fatal weakness of product market performance.

Three, the lack of convincing dominant brand. China's LED enterprises lack benchmarking brand, leading to the lack of credibility of the entire industry. The main reason leading to the lack of credibility of LED lighting is not very good after-sales service improvement: aftermarket is not guaranteed, is very cumbersome. LED such a lack of maturity of the product more frequent after-sales service, there is no good after-sales service system, talking about the brand is simply a castle in the air. In the final analysis, the main reason is that China's LED professionals too little. If it is LED repair point and technology can be like ordinary home appliance repair point and technology as universal and popular, LED lighting products sales will not do like tug of war game so difficult. Fortunately, there are many LED China enterprises have realized the importance of customer service service, like KingSun, rectangular lighting, have increased the construction of customer service service system.

Four, foreign customers did not play a leading role in China's LED market. At present, a lot of LED products in China to export oriented foreign customers to promote the discerning eye LED product sales did not have the strength, which directly affects the LED auxiliary industry. Therefore, a large number of domestic enterprises around LED overcapacity, fierce competition, in order to ensure the normal operation of enterprises, only the price. In the oversupply situation, LED and related peripheral product prices fell. While the foreign customers to see this kind of situation, this situation is still in wait-and-see period, accelerate the Chinese LED market whipsaws.

Five, light sales and then shrink. To light source 3528 and 5050, for example, the sales of the finished lamp shrink, the role of the production of the light source in the sales of 3528 light pipe extrusion. Back and forth several rounds, most LED companies in order to take into account the survival of the enterprise, began to consider the production of 5050. Relatively speaking, 5050 of the application surface to be broad, but when the majority of enterprises turned to produce the production of the 5050 light source, the same time, the problem faced by the same as the 3528. So in this case indecisive, sway in a weak state, not resentment and channel. As for those in the field of LED lighting speculators will likely be eliminated.

Whipsaws LED almost a foregone conclusion, the revolutionary "battlefield" preserved is the elite.

LED lighting industry "has pros and cons of whipsaw movement", although it is cruel, but the long-term LED market, this is undoubtedly a very good precipitation, is a major positive revolution.