LED TV screen structure and interface standard market

The rapid spread of flat-panel TV market, the increasingly stringent regulations, especially with the third quarter of this year, LED (light emitting diode) the rapid development of television, the rapid advance of standard setting work. Recently, "Chinese electronic newspaper" reporter from the Chinese video industry association was informed that, led by the association, the mainstream for enterprises to participate in the formulation of the 6 dimensions of the "LED backlight LCD TV screen structure and electrical interface specification" Association recommended standard (hereinafter referred to as the standard) has been finalized, has been officially implemented. After the introduction of the standard, will further regulate the emerging LED TV market.

LED TV rapid volume

From the beginning of this year, LED TV market is showing a trend of rapid development. Reporters from the third quarter of 2010 Chinese electronic information industry economy cum TV Industry Research Conference "was informed that in July, LED backlight LCD new frequency, price of LED product penetration increased rapidly. In the third quarter, LED backlight LCD TV to accelerate the penetration and penetration of the industry has become the focus of development.

According to Ovid consulting (AVC) market monitoring data statistics, LED backlight LCD TV third quarter retail 827 thousand units, penetration rate reached 20%, and the Mid Autumn Festival, National Day period, the market penetration rate was as high as 42%.

LED backlight LCD TV has sustained rapid growth, mainly by demand, to jointly promote the three factors: first, the enterprise policy, energy saving, ultra-thin, fine quality characteristics to meet the needs of the consumers preference; second, energy efficiency standards promulgated consistent characteristics of LED backlight LCD TV such as the whole enterprise; third. A new profit growth point, and enhance the enthusiasm of manufacturers to promote, become the focus of the promotion of TV machine manufacturers together.

Ovid consulting Deputy General Manager Jin Xiaofeng told reporters Chinese "electronic newspaper", the development of LED backlight LCD TV is to start from the large size, the volume of retail sales has been leading the permeability. From 2010 onwards, the domestic brands take the lead in the overall layout of the LED product line, rich in small and medium size models, the third quarter of 2010 LED TV for small and medium size share has increased to 32.7% from the second quarter of the last 43.97%. small and medium size products, provide more choices for consumers, but also to strengthen the domestic brands in the LED backlight LCD TV market competition Farmar, to further accelerate the process of popularization of LED backlight LCD tv.

Reporter learned that the speed of development of LED backlight LCD TV fast far beyond the industry expected. The first quarter of 2010, LED backlight LCD TV is still in its infancy, the upper reaches of the resource exhausted to some extent hindered the pace of domestic enterprises to enter the LED backlight LCD TV market. But since the beginning of the second quarter, the domestic brands began to invest heavily in LED backlight LCD TV market, on the one hand, actively integrate upstream resources, access to a stable supply of resources, while accelerating the pace of development of LED products. Since entering the third quarter, the domestic brand new frequent, price drops, product line, to further consolidate the domestic brand LED backlight LCD TV market position.

Call standard enterprises

In LED TV rapid volume at the same time, there are also many problems in the development of the industry. For example, due to the LED backlight LCD TV screen structure and electrical interface technology is not uniform, many companies have to do more in the production of the mold to adapt to this special needs.

"With the rapid expansion of LCD TV production scale, troubled enterprises panel TV machine is not compatible with the problem more and more serious, but also increased the cost of mold development, enterprise waste in the use of materials and reserves. Bai Weimin, vice president of China Video Industry Association, told the China Electronics News reporter.

Reporter was informed that, due to the existence of the problem, also led to a lot of companies are increasingly unable to quickly solve the problem of batch maintenance and repair after sale.

LCD panel and backlight technology because technology is currently in a period of rapid development, the panel update frequency quickly. Especially in the trend of triple play, the function of the development speed of TV products is also very fast, the enterprise basically every month to launch new products, in order to follow the technical development and adapt to the pattern of fluctuations in international market panel supply, large color TV enterprises usually need to buy more than the panel panel plant, which will bring panel specifications compatible with the interface definition and inconsistency due to low production efficiency and development, production and maintenance costs are high problem.

Konka Group multimedia general manager of a branch office management department and engineering and information management department Xu Hongjun told the "Chinese electronic newspaper" reporter, Konka LED TV sales rising successively in this period of time, but the customer service service feedback, because the standard is not unified, but also allow enterprises to increase the cost of. Reporters interviewed Haier group's chief executive officer of the Department of information products Zhai, he also expressed concern in this regard.

Because the interface is not uniform due to increased costs, has become the industry common problem, especially with the amount of LED TV, this problem will be more obvious. Flat panel TV industry requires not only the transition between upstream and downstream enterprises in the standardization of deepening cooperation and coordination, and panel structure and electrical interface of different panel factory, so as to improve the efficiency and competitiveness of the domestic color TV enterprises.

Standard will regulate the development of the market

In the TV business requirements and active participation, the current market demand and technology combined with Video Association