LED lighting ready for the real estate market

With the regulation of the real estate market, lighting industry with other building materials, home industry as affected. On the other hand, with the promotion of refined decoration and LED products in the real estate field to test the water, the lighting industry has also emerged a lot of opportunities, but also face more new challenges.

Purchasing mode forced sales model change

Beijing glorious Oriental Group (600811, shares) limited the cost of purchasing director Zhang Baoqing told reporters that the decoration has become a common practice in the industry, it is the most direct result, a large number of the blank Housing era does not need to purchase building materials, Home Furnishing products, now developers are required to unified procurement, including lighting product.

Zhang Baoqing told reporters, for the scattered and personalized products, we are through tenders, and for bulk and general building materials products, we still adopt strategic partner purchases. Lighting products procurement mode is in cooperation from the bidding to strategic partners in transition phase, similar to other parts procurement, for lighting products, developers are most concerned about three aspects: quality, price, installation and customer service. Because there is a lighting installation and commissioning and maintenance of the latter, so manufacturers can keep up with the service is very important. "

Hangzhou swangoose Electrical Co. Ltd. public relations manager Chen Xin said that the market transformation and upgrading in forced lighting enterprises. "We are seeking the transformation of the sales model, from the previous all storefront sales model, and gradually expand the field of real estate project procurement. In the field of real estate project procurement, affordable housing is our current strategic focus. Due to the high cost of housing security requirements, we are mainly introduced a number of cost-effective lighting products. "

According to Chen Xin introduction, the swangoose electrical electrician started, from 2009 began to get involved in the LED industry, the new energy-saving light source products to cut the entire lighting industry chain, has gained in the real estate project market.

Coincidentally, the penetration of the real estate market has become the consensus of the lighting business.

Nanjing Henderson Polytron Technologies Inc marketing center marketing manager left Huaimin told reporters that the company has carried out cooperation with the developers, but it is far from enough, the next step will continue to intensify cooperation. "Currently, we cooperate with the developers are obtained through bidding scattered engineering, and real estate developers have not carried out long-term strategic cooperation, the next step we would like to seek with the developers, especially some large developers to establish strategic cooperative relations. "

The cost is the LED bottleneck but the prospect is broad

Corresponding to the transformation of the sales model is the product upgrade.

Chen Xin believes that energy saving, intelligence is the future direction of the development of lighting products. In order to respond to changes in the market, we have made great efforts in product upgrades, such as the development of LED products, intelligent node control. "

Zhang Baoqing also believes that LED products in terms of energy saving and service life are significantly better than traditional lighting products, although they have not yet adopted LED products, but has been very concerned about.

Left wing told reporters in the communication with the developers found that their use of LED products is still relatively cautious. Of course, the main factor is the price problem, LED product price is several times or even ten times more than other lighting products. Then there is the stability and applicability of LED products, may be in the initial stage, LED products are more concerned about outdoor lighting, specifically suitable for indoor lighting LED products, its type and style is still a little less. "

Zhang Baoqing also admitted to reporters that there has been no reason for the use of LED products, in addition to the well-known price factors, but also an important factor in the selection of LED products is not an important factor. For example, at present we are exposed to LED products, down lamp more, less indoor LED product figure. I believe that many developers have the same feelings. "

But at the same time, the left Huaimin also believe that, as the third generation light source, LED products must be the trend of future development. LED penetration in the real estate market has been very obvious, "a brothers, we just build a villa lighting project, the hundreds of thousands of square meters of villas all adopt LED lighting, the effect is very good, developers and owners are very satisfied. "

Jiangsu Metro real estate Limited by Share Ltd assistant general manager Pei Jiandong told reporters that the procurement of lighting products to consider the factors, the first is certainly the quality of products, followed by the price. LED product prices are still high, procurement is relatively small, accounting for about 10% of the total procurement, mainly used in high-end projects, in addition to the construction of several large public buildings.

According to Pei Jiandong introduction: in our construction of public buildings, the proportion of LED products to achieve more than 50%, mainly taking into account the use of LED products in the process of energy efficiency. With the expansion of market demand, the price of LED products should gradually decline, then we will consider a large area of the use of LED products. "

Sunshine100 Real Estate Group Co. Ltd. Group Purchasing Assistant Manager Wang Caizhi believes that the LED products even though the cost is higher, but the house decoration can be improved to "42 pounds" function, can be used as a "point of the housing sales store". "Of course, for cost reasons, at present we