Thinking: Sunshine Road and single plank bridge in LED industry

LED industry since the rise in energy saving, high efficiency, long life was a series of halo, the development of the industry has been high hopes, but Chinese LED industry started relatively late, long time "zero threshold" access principle, which itself has the characteristics of "industry chaos, product complex, enterprise" etc. The industry as a whole, showing a "underachievement" situation. And the domestic LED industry started late, since the rise of the industry, has been dominated by government support, independent development of enterprises as a supplement, indirectly contributed to the dependence of the enterprise, slowing the pace of development of the non-governmental market. With the arrival of the industry reshuffle, many enterprises struggling in the process of operation, the way the government can go must be good, but the government funded high threshold, to meet the requirements of the enterprise is less realistic.

China in small and medium sized LED enterprises are facing the industry reshuffle, many industry insiders believe that removing some enterprises will benefit the development of the industry, but now although many enterprises but the market is not open, there is a great space saturated state. If the industry reshuffle is forcing most companies out, then wait to open the big market, is not to let a large number of enterprises into the market, and then re shuffle is still a question worth considering. LED as a new industry, now engaged in this industry manufacturers are not very understanding, but for a long time and again in the future new entry or transformation of the enterprise to have stronger competitiveness. Now the LED industry to rely more on that point to the market provided by the government, the "rice bowl" provided by the government by corporate plunder, do not say first grab grab grab, even if not golden rice, expect the government subsidies, some enterprises can survive, but also their own efforts to build up the family fortunes. Therefore, it is necessary for enterprises to seek better market and open up more space for development.

Now LED products are more concentrated in the field of professional lighting, as one of the candidates for the fourth generation of lighting products understandable, but the characteristics of integrated LED lamps, its function is much higher than the simple lighting. With the arrival of the industry reshuffle, some companies in order to prevent the exit, a big price war, the result is exhausted, the market quality products emerge in an endless stream. In the face of different prices, different quality of LED lighting products, consumer distrust for LED products increased, increasing the difficulty of LED products into the civil market. Although most people think that the main reason for the LED products to enter the civilian market in the price, but the price is not sufficient and necessary condition of LED products into the civilian market, especially high-end products LED products at present as the lighting field, the price is good or bad is unknown.

May make LED products faster into public life after government subsidies to reduce the price to sell LED products, but in order to open the civilian market will make LED products in the minds of the people of the psychological price of its value in itself, thus reducing the LED industry competitiveness, make other products to enter the market?

At present, the government subsidies for LED products are more concentrated in the field of public lighting, in order to increase the government's macro-control, this will slow the entry of LED into civil lighting time remains to be considered, for the enterprise, the government can rely on for a while, but we can not rely on life, the government to build a single plank bridge, can walk is good, walk or catch is also not complaining. So for the LED industry in the public enterprise "single plank bridge" and where?:

Foreign trade is difficult to smooth

Some manufacturers through the export of products, profits, but in mid July and improve the import product standards, the industry in an uproar. Part of the product is not being turned off, although it was said that the move for the domestic LED industry is a comprehensive monitoring and improvement, to enhance the competitiveness of excellent products are of great help. However, some companies suffered heavy losses, the LED product technology is not developed in China is undoubtedly a great blow. And some people do foreign trade also said that the current industry pressure.

Now the foreign trade market is not optimistic, although it is a way out, but most of them are not available, and with the standard improve, want to grab a space for one person may not be easy.

Current status: popular lighting

At present, the central government subsidies, local governments continue to support, although the development of the industry is still lacking, but the government has continued to increase investment in the development of enterprises for the LED industry confidence. Guangdong Province recently leveraging EMC contract energy management model development of LED industry, increasing the application of LED products in the field of public lighting, which avoids the dependence of government subsidies for enterprises to a certain extent, while increasing the cooperation between enterprises and market. Pioneer in public lighting as a pioneer in the civil market slowly, to the majority of people a slowly adapt to the space seems to have become a process of LED development. But belongs to the government's public lighting project requirements are high, to a certain extent, only to large enterprises as the main. Small and medium-sized enterprises how to learn and use the field of public lighting to open their own market, but also need to further explore. Whether it is possible to refer to the EMC project, to undertake small orders, also need to see when EMC in China to develop mature.

Civil lighting: additional value is very important

Today, some of China's LED products rely on export fortune, while the majority of foreign owners of the Chinese civil market this giant cake, the Chinese population