LED lighting touted traditional lighting companies how to transition?

As more and more companies began to get involved in the field of LED lighting and invested heavily in the development of LED, a field with vigour and vitality in the past few years the tide swept China lighting industry, the tide went fast. At the same time, has been in the lighting industry, the traditional lighting companies are also under external pressure, have cut into the LED lighting market, began to explore the transformation of the road. Traditional lighting industry upgrade imminent, it is well known that the traditional light source energy efficiency is low, the technology has not improved the space. And the number of traditional lighting enterprises in China, the competition is fierce, in order to win the market, 'price war' is very serious. In addition to the existing traditional lighting companies to win the market through the brand, the added value of the product itself has been very little. "The history of Jiangsu Ford Photoelectric Technology Co. Ltd. Product Manager Cai Ming said that although China is lighting products production and export country, but many traditional lighting companies are doing more OEM, profit margin is usually only a few points, and the local brand advantage is not obvious. The development of traditional lighting enterprises are facing constraints, while the development of semiconductor lighting industry is very rapid, its luminous efficiency has reached more than 100lm/W, and is expected to rise in the proportion of 20%~30% per year. With the increasing maturity of technology and large-scale production, the cost will continue to decline and the development prospect is unpredictable. In the future people's pursuit of lighting is not only light, but more is a kind of pursuit of the lighting environment and the office of the Home Furnishing, for example intelligent light control applications, this is the traditional lighting is more difficult to achieve, but LED obvious advantages. With the development of LED lighting technology and performance as the core of the "hard indicators", has gradually met the requirements in some areas of lighting. Its energy saving and environmental protection as the core of the "soft" application has been more and more attention, LED lighting is widely used in line with the government to promote energy-saving emission reduction requirements. At present, governments are actively eliminate inefficient lighting products, the European Union has been a total ban on the import or production of traditional incandescent lamps, China has also begun a large-scale promotion of energy-saving products, eliminate inefficient products. A variety of factors, enterprises are aware of the focus on the development of traditional lighting can not meet the development requirements of enterprises in the new situation, so began to LED transformation. Cai Ming said. At the beginning of 2010, the relevant industry organizations for the LED to replace the traditional lighting schedule conducted a survey and forecast activities, the survey results show that the industry is more optimistic about the progress of LED alternative to traditional lighting. Most of them believe that within 3 years, the proportion of LED to replace the traditional lighting up to 20%, and within 3-5 years up to, and after 10 years or up to 80%. According to the latest forecast of J.P Morgan, 2014 semiconductor lighting source will occupy 50% of the global market share, in 2016, semiconductor lighting will occupy a market share of 50%. For the rapid development of the domestic LED indoor lighting market. The survey also showed that the majority of the industry believes that the share of LED indoor lighting products in 2020 or up to 50%. To this end, some experts predict that the next 10 years, LED lighting market will gradually mature, but also the most critical success of traditional lighting to LED lighting transformation of the past 10 years. Thus, for the transformation and upgrading of traditional lighting companies wouldn't have much time, many of the traditional lighting enterprises based on the stick to the original city, have realized the necessity of the development of LED lighting project, started LED development and application, to explore the transformation of the way of the enterprises, but a large part of the traditional lighting companies are still in LED's initial investment stage. But from the end of March 2010 held the "2010 Chinese (Shanghai) International Hotel and architectural lighting exhibition", the German Frankfurt lighting exhibition held in April, the Guangzhou International Lighting Exhibition held in June for the previous show we can see LED lighting products has gradually become the main characters of the show, whether it is the traditional lighting companies or LED lighting company, almost the LED lighting products are placed in a prominent position of the booth, and the type and function of more and more. Have to admit, with the LED lighting technology continues to mature, support and guidance and the national policy at home and abroad, many traditional lighting companies have invested in the development of semiconductor lighting industry reshuffle, further intensified, the traditional lighting enterprises and industrial upgrading imminent. Traditional lighting companies need to break through the transformation of many difficulties in the past few years, LED products have been dominated by professional LED Lighting Companies in the brand, channel, market use and many other aspects have been supporting. But in recent years, with the LED craze sweeping the globe, the brightest businesses are also looking for business opportunities, and actively seek the transformation of the road, especially some of the advantages of capital and channels of large traditional lighting companies. For example, as early as in more than a year ago, Ya Ming NVC, other traditional domestic lighting giants to LED olive branch, a high-profile announcement to enter the field of LED lighting. For the traditional lighting companies, different design and technical problems of LED lighting and conventional lighting, therefore, many traditional lighting companies have set up LED lighting division, to carry out research on LED lighting. Through careful investigation and careful analysis, the range of possible technological progress objectively to the development trend, the speed and degree of influence, and the opportunity to nurture their own practice and opportunity, direction of assessment, in order to determine the direction and timing of entry. However, LED lighting is a systematic and complex technology, LED lighting applications need to be packaged, optical, power