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The 21st International Advertising “Four New” Exhibition and Trade Fair opens in Beijing

On May 8, 2014, the 21st International Advertising New Media, New Technology, New Equipment and New Materials Exhibition and Trade Fair (referred to as the "Beijing International Advertising "Four New" Exhibition") and the 2014 Beijing International LED Display Technology and LED Urban Landscape Lighting Exhibition were grandly opened at the China International Exhibition Center (Old Hall) in Beijing. After more than 20 years of hard work and growth, the Beijing International Advertising "Four New" Exhibition has grown into one of the most influential international brand exhibitions.
This exhibition covers the six major exhibition halls of the exhibition center and sets up four major categories of exhibition areas, namely: LED exhibition hall (Hall 2), sign/exhibition equipment/light box hall (Hall 3 and 4), engraving equipment and materials hall (Hall 5 and 6), inkjet printing equipment and materials hall (Hall 7). More than 300 outstanding companies from home and abroad appeared at the exhibition with their latest exhibits. The organizing committee has reached in-depth cooperation with the Korea Digital Printing and Materials Association (KODIPA), and the Korean pavilion made its debut at the exhibition. Well-known brands from South Korea compete with "Made in China".
During the same period of the exhibition, the forum activities were exciting and added a lot of color to the exhibition.
On the afternoon of May 8, the "China Signage Enterprise Operation Model and Technological Innovation Sharing Conference and Beijing Signage Industry Association Preparatory Meeting" hosted by the Beijing Signage Industry Association (preparatory) and hosted by China Electronics International Exhibition Advertising Co., Ltd. was held at the Royal Hotel in Beijing. This conference has received strong support from Tsinghua University and many outstanding companies. Industry leaders from France, Japan and China shared their corporate innovation experiences, and participants expressed that they had benefited a lot.
On the same day, the "China Commercial Space and Sign Engineering Outstanding Enterprise Promotion Conference" was jointly sponsored by the China Printing and Equipment Industry Association Inkjet Printing Branch and the China Real Estate Technology Alliance. The conference attracted hundreds of outstanding business representatives, chief engineers, and chief designers from the signage and real estate industries. This event established a platform for direct face-to-face communication between two different industries, real estate and signage.
On May 9, the "Third Cross-Strait and Three Places Inkjet Printing Industry Summit Forum" was successfully held. The forum was jointly organized by the Inkjet Printing Branch of the China Printing and Equipment Industry Association, the Printing Industry Technology Research Center (Taiwan), the Chinese Society of Printing Technology (Taiwan) and the China Building Decoration Materials Network. More than 200 business elites, experts and well-known designers from the ceramics, wallpaper, curtains, fabrics, glass, wooden doors, flooring, furniture and other industries attended and had in-depth discussions with outstanding business representatives from the inkjet printing industry on how to promote the application of inkjet printing in the field of architectural decoration.
In addition, the official website pre-login system shows that this exhibition will welcome professional buyers from 90 countries and regions including Russia, Ukraine, Germany, Belgium, Finland, Norway, Sweden, Malaysia, Japan, South Korea, Hong Kong and Taiwan. The number of overseas Meccas exceeds previous years and reaches a record high.
After a stormy journey, there will be a rainbow in the end. The International Advertising New Media New Technology, New Equipment and New Materials Exhibition and Trade Fair has gone through 21 years. Having traveled a smooth road and experienced twists and turns, Beijing International Advertising's "Four New" will insist on continuous reform and innovation, and serve exhibitors and visitors with new concepts. Your support is our motivation, and your choice makes us do better! Let's meet on the next beautiful May day!
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