The market prospect of OLED unlimited LCD dealers close attention

Because OLED has the characteristics of backlight is thinner, brighter and without the use of both space and energy consumption, coupled with its faster response, many consumer electronic products and communication such as a music player, digital camera and mobile phone has been using OLED as its display device. This year, MP3 color trend in the second half will further drive the OLED market demand, which has attracted close attention of the LCD panel of dealers.

Industry many market watchers believe that OLED will be flat since the emergence of LCD and innovation and has a far-reaching impact on the display technology, and is likely to eventually replace the current status of LCD. According to statistics, in 2004 the global OLED display shipments of 31 million 200 thousand, an increase of 98%. Sales revenue was $446 million 100 thousand, an increase of 77%. 2004 Global OLED display production from 6 in 2003 to an increase of 21.

Reportedly, OLED has begun to appear in a large number of mobile products, mobile phone screen and MP3 player is the application development of the fastest since last year. In addition, the digital camera is also an important application direction, Kodak launched last year, the EasyShare LS633 digital camera for the first time using the OLED as its viewfinder screen.

At present, mobile phone is still the largest application field of OLED, but the MP3 player is increasing rapidly. This year, the MP3 market caused a hot LCD panel dealers attention.

Industry believes that this year the MP3 panel color requirements will help drive the OLED, TFT LCD and CSTN shipment growth. The MP3 player is required power-saving function, therefore, in the selection of color panel, color OLED still have a competitive advantage, and currently has 60 thousand and 5 color OLED panel can satisfy the demand of MP3 player.

Although business opportunities have surfaced, dealers also pay close attention to, actively preparing for the entry of a few. But the market is still very rare OLED supply, high prices are the main constraints. Dealers said, OLED is still a high-end products, upstream sources are also difficult to find, high cost, fragile and other factors decided to rush into the market is bound to bear high risk.

In fact,, long-term market price of OLED has been in sharp decline since last year, the market short-term price fluctuations is influenced by the original factory and agents to adjust inventory. Industry data show that the impact of rising industry yields, the average price of OLED will decline by about 10% per quarter.

It is understood that the current mainstream 1 inch full-color display, the entire industry production yield of less than 30%, so in the future with the rise of production process maturity and yield of OLED, there is a great price space.

This view, OLED eventually replace the current LCD, the distance is not far away.