On the evening of May 27, consumer-grade AR brand Thunderbird Innovation officially launched two new flagship products, namely the Thunderbird GT series of AR glasses positioned at professional film and television levels, and Thunderbird V4 smart shooting glasses focusing on AI imaging. The launch of both products means that Thunderbird innovation is advancing simultaneously on the two core tracks of immersive movie viewing and AI shooting.
Thunderbird GT Series
Although AR glasses equipped with AI technology have gained more market popularity due to the rapid development of AI technology, from the perspective of user demand and technological evolution, movie-viewing AR glasses will still occupy an important position in the AR glasses market in the short to medium term.
According to TrendForce's "2025 Near-Eye Display Market Trends and Technology Analysis" report, global AR glasses shipments are expected to be 620,000 units in 2025; among them, viewing products that use Birdbath optical solutions and are equipped with OLEDoS (Micro OLED) display technology have a market share of more than 50%.
Therefore, in the face of market demand, Thunderbird continues to iteratively launch the latest AR glasses products for movie viewing. The newly launched Thunderbird GT series is claimed to be the first professional film and television-grade AR glasses, equipped with a new generation of Micro OLED display panels and built-in the first independent image quality chip Vision 4000 specially designed for AR glasses, which has been upgraded in brightness, color gamut, contrast and frame-by-frame color adjustment.
Among them, the flagship model Thunderbird GT Max uses the self-developed Peacock optical engine 3.0 Max, equipped with double-layer Micro OLED and a new glass-plastic hybrid prism optical module, achieving 98% DCI-P3 color gamut, 145% sRGB color gamut, 200,000:1 contrast ratio, 1200nits eye brightness, 120Hz refresh rate, and increased viewing angle to 59 degrees, which can achieve a 267-inch giant screen visual effect equivalent to a distance of 6 meters.
It is worth noting that the Thunderbird GT series, paired with the Thunderbird Box 2 Dolby Vision Edition, has become the world’s first AR glasses set to obtain Dolby Vision certification, which can meet the needs of professional film and television-level color and light and shadow restoration.
In terms of selling price, the Thunderbird GT is priced at 1,614.15 yuan after adding the national subsidy, and the Thunderbird GT Max is priced at 2,209.15 yuan.
Thunderbird V4
The Thunderbird V4, which was unveiled at the same time, targets AI shooting scenarios and achieves a leapfrog upgrade in imaging hardware. This product launches the industry's first 1:1 large-bottom square sensor - Falcon Image 2.0. The photosensitive area is doubled compared to the mainstream IMX681. It solves the problems of pixel cropping and low-light noise out of control of traditional rectangular sensors when shooting horizontally and vertically.
Thunderbird V4 (Photo source: Thunderbird)
In addition, Thunderbird V4 has many highlights such as upgraded Bang & Olufsen jointly tuned dual speakers, AI 0.2 second response, Blue Whale semi-solid battery, IP67 waterproof, upgraded Snapdragon AR 1st generation dual-core architecture, titanium hinges and lightweight nylon front frame. The product starts at 2,199 yuan, and starts at 1,869 yuan after national subsidies.
It is reported that at present, Thunderbird Innovation has formed a product matrix covering three major scenarios. In the direction of true AR, the X series uses binocular full-color Micro LED with a nanophotolithography optical waveguide solution. The representative product X3 Pro is equipped with a self-developed 0.36cc fluorescent light engine and a built-in JBD customized RGB Micro LED micro display.
In the direction of immersive audio and video, the Air series uses Micro OLED with BirdBath optical solution. The latest Air 3s series is equipped with the 5.5th generation Micro OLED lens of Shiya Technology. It has an eye brightness of 1200 nits and can present the equivalent of a 4-meter 135-inch large screen effect.
In the direction of AI shooting, the V series continues to iterate on imaging capabilities and AI interactive experience from V3 to V4.
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