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Two major steel giants join forces to "cross-border" enter LED, aiming to become the number one lighting company in China

Towards the end of 2013, Hebei Iron and Steel Group announced that its subsidiary Tangshan Iron and Steel Chuangyuan Fangda Company and South Korea's Posco ICT Company jointly established Tangshan Iron and Steel Posco (Tangshan) New Light Source Co., Ltd. to officially enter the LED industry. This is the first investment decision made by the new "head" Yu Yong after taking office since Hebei Iron and Steel Group experienced a personnel crisis in December last year.
Hebei Iron and Steel Group and South Korea's Posco Steel Group, one is China's largest steel company, and the other is South Korea's largest steel company. The two steel giants have joined forces to "cross-border" enter the LED industry, and both parties are full of confidence in this "marriage", both revealing their "ambition" for the LED industry.
Tangshan Iron and Steel Chuangyuan Fangda Company told reporters that the new company will eventually achieve the goal of ranking first in China's lighting market. Cho Bong-rae, president of South Korea's Pohang ICT and general manager of Pohang LED, said that the new company will achieve profitability in 2014 and "achieve the goal of ranking first in China's lighting market within five years, and even becoming the world's number one LED lighting company."
It is reported that the total investment of the joint venture project is 61.26 million yuan. Tangshan Iron and Steel and Posco jointly invest and manage and are responsible for sales in the Chinese market. Its products are positioned as high-end LED lighting products that are energy-saving, long-lasting and efficient.
 
The initial design scale of the company's project is to produce 379,000 units per year, with an annual output value of 207 million yuan. Tangshan Iron and Steel Chuangyuan Fangda Co., Ltd. revealed that the new company's mid-term goal is to achieve sales revenue of 500 million yuan. In the later stage, both parties will invest further according to needs.
 
In addition, as early as 2012, Tangshan Iron and Steel Chuangyuan Fangda Company conducted a one-year research and development on LED technology and had production conditions. According to the introduction of Tangshan Iron and Steel Chuangyuan Fangda Company, Tangshan Iron and Steel Chuangyuan Fangda Company is a branch of Tangshan Iron and Steel's non-steel industry and is responsible for the production of power equipment, cables, electrical appliances, automated instruments, etc.
According to information disclosed by Posco ICT, Posco began to get involved in the LED industry as early as 2009. It claims to be in a leading position in the world in LED lighting production technology. It has applied for 179 technology patents registered in South Korea and 58 technology patents abroad. In 2012, the proportion of patents applied to products was as high as 79%.
"Posco LED is at the forefront of the world in terms of technology and has a number of patents and proprietary technologies." "What Tangshan Iron and Steel needs to choose Posco is Posco's brand and high-end technology; what Posco needs to choose Tangshan Iron and Steel is Chuangyuanfang's large market share," Tangshan Iron and Steel Chuangyuanfang said.
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