It's here, it's "in vain", I just feel at a loss. ——Tang Guoqing
In June this year, lighting people will be celebrating two major events - Guangya Exhibition and the 20th Football World Cup. Lighting people are destined to be very busy. Busy as a businessman, meeting customers, eating fried chicken, drinking beer, finishing the day and staying up all night, selling lights during the day brings joy and sorrow, and watching football at night is a thrilling experience. The annual Guangya Exhibition is definitely the world's largest lighting exhibition in terms of the number of participating companies and the number of visitors, and can be called the "World Cup" of the lighting industry.
The World Cup is a festival where fans recount the joys and sorrows of their lives, and the Guangya Exhibition is a chronicle of people's struggles throughout their lives.
The World Cup has the world's strongest teams, Teutonic Chariot, Three Lions, Apas Eagles, Mediterranean Castles, Orange Tulips, Matadors... and the coolest men in the world - Cristiano Ronaldo, Messi, Villa, Neymar, Hernandez, Sanchez, Van Persie, Suarez..., which makes men obsessed and makes women scream.
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The bulbs killed Fo Zhao, Shang Zhao killed NVC, Engineering caught up with the Three Heroes, and Home Furnishing destroyed Op. Nanotechnology is commonplace, and the world's leading position can be surpassed easily, and everyone is leading the way. It only depends on the present. The traditional strong enterprise is here every year, but few new people are smiling. What is more is the jokes after dinner.
——Guangya exhibition bragging.
Looking at the results of the World Cup, no matter how hard it is, we will finish 32 days, hold the Hercules Cup, play the national anthem, and meet again four years later.
Looking at the opening of Guangya Exhibition, no matter how lively it is, after four days, everyone goes back to their respective stores and has to find customers every day.
To put it bluntly, Guangya Exhibition is indeed the largest lighting exhibition in the world. It is not an exaggeration to say that it is the "World Cup" of the lighting industry. Looking back at this year's Guangya Exhibition, although there were no earth-shattering events and homogeneity was still serious, there were also bright spots and remarkable features:
First, although homogeneity is still serious, polarization has emerged. At this Guangya Exhibition, the traditional alternative lamps are still very homogeneous. Basically, the light sources and lamps of the same category are similar. This also reflects that it is indeed difficult to make breakthroughs in alternative products. You can only copy me and I copy you. However, in the fields of outdoor, engineering, and commercial photography, we can see some obvious changes: seamless ring lights with a diameter of two meters, seamless outdoor columnar lights with one-time laser engraving and shaping, and underwater lamps that can be boiled in boiling water for three days without any damage. The manufacturers of these lamps have established technology, equipment, and engineering customization thresholds in their respective fields. It shows that there is no room for imagination when going down, and it can only be low-end and low-price, which is a vicious circle. But when going high, everyone has their own room for imagination.
Second, traditional enterprises have made progress calmly, and the industry structure has not been greatly impacted. Except for Osram and GE, which did not participate in the Guangya Exhibition this year, basically all traditional strong companies participated in the Guangya Exhibition. Osram also held a product launch conference during the exhibition, which shows that Osram has not really given up on the Guangya Exhibition, but it has other plans. The traditional companies participating in the exhibition all demonstrated the strength and positioning of LED products from different aspects. Philips is still at the forefront of technology and development. Opple Lighting's booth is elegant and grand, showing that it is evolving from a home lighting company to a comprehensive lighting group that understands light. Sanxiong's booth is quite satisfactory and is an exquisite engineering model. Its rich LED products create a professional and comfortable light environment. Compared with these traditional strong companies, several new companies really can't see any product advantages except for their large booths, big noise, and big trouble.
Third, the war in the circulation field is gradually coming to an end, and the proportion of LED lighting and lamps is increasing. One of the more obvious changes in this Guangya Exhibition is that there are fewer companies focusing on light sources. The product categories of exhibitors are generally richer than before, especially there are more lighting and lamps that can take advantage of the LED lighting characteristics. There are more companies that pay attention to the design and decoration of the appearance of lamps and have awareness of light control. In the background of homogeneity, some differentiation has appeared, which has brought some tranquility to the impetuous industry.
Fourth, from energy conservation to intelligence, new growth points have emerged. Since the birth of artificial light sources, lamps and switches have become inseparable and happy enemies. LED lighting has made artificial light sources more and more electronic. The intelligent combination of lamps and switches has become an industry consensus. This Guangya Exhibition does not play the energy-saving brand, but more and more manufacturers are playing the smart brand. In particular, some traditional switch manufacturers have shown their strong strength.
Fifth, some traditional categories of light sources are separated, and LED "second-generation products" are sprouting. Some organizations and manufacturers are trying to get out of the vortex of low-end price wars that traditional alternative lamps cannot avoid due to homogeneity. At this Guangya Exhibition, some manufacturers from the ZHAGA Alliance demonstrated LED bare-board light source modules that replace traditional ring tubes, H-shaped tubes, and straight tubes. They can directly replace the light sources in traditional lamps (such as absorbent lamps) without purchasing the entire lamp. They can also achieve dimming, color temperature, and intelligent control, which has a very obvious cost advantage.
Some people say that this year is a watershed for the industry. The Guangya Exhibition is held once a year and the World Cup is held every four years. I hope that the Guangya Exhibition can make progress every year and become a veritable "World Cup" in the industry!
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